First, professionals are generally considered to be pursuing some commercial endeavor – in other words, in business! Ah – so what does that mean? Well, think of the first business that comes to your head – preferably one that is successful and proven. My guess is that that business started with a goal. It is rare – if even possible – to find a business that just started on a whim, with no goal or purpose. Successful businesses have a vision for where they want to be and when. To reach their goal, they have to have a business plan. The business plan incorporates their long term goal, but also works backwards to help the business define shorter term goals and milestones, each of which will get them closer to their larger goal. A business also has a strong intention and motivation to execute that plan. In fact, the sole purpose of the business is to execute the plan, achieve the goal, and possibly to set larger goals after achieving that goal.
