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While I do think that Meta went early with its metaverse-inspired rebrand, which has negatively impacted the perception of its next-level initiatives, there are growing signs that the metaverse is coming, and that Meta will be the leader in the next stage of digital connection. Over the past year, sales of Meta’s Reality Labs products, […] More

Meta’s announced some new updates for its AI-powered Advantage+ ad campaigns, which, at best, aim to take all, or most of the campaign targeting decisions out of your hands. Because Meta’s AI system, which is trained on actual ad results across its platforms, knows better than you, and Advantage+ has proven to be a good […] More