Samsung’s CES 2025 press conference: How to watch

Samsung’s CES presser is always an odd duck. The Korean electronics giant generally keeps its powder dry when it comes to consumer electronics. After all, it’s expected to announce its latest flagship handset — the Galaxy S25 — toward the end of January.

CES 2025 is going to continue the company’s tradition of TVs and appliances. There are also odds and ends like consumer robots that will most likely never see the light of day. Samsung has adopted the tagline “AI for All: Everyday, Everywhere” for the presentation, which kicks on January 6 at 2 p.m. PT/5 p.m. ET.

That alone doesn’t offer us much to work with. After all, any company that doesn’t mention AI during its press event will be fed to the sharks at Mandalay Bay. We do have it on good authority, however, that the company will be going hard on the AI refrigerator front, come January.

Samsung is streaming the presentation directly from its newsroom.

Brian Heater is the Hardware Editor at TechCrunch. He worked for a number of leading tech publications, including Engadget, PCMag, Laptop, and Tech Times, where he served as the Managing Editor. His writing has appeared in Spin, Wired, Playboy, Entertainment Weekly, The Onion, Boing Boing, Publishers Weekly, The Daily Beast and various other publications. He hosts the weekly Boing Boing interview podcast RiYL, has appeared as a regular NPR contributor and shares his Queens apartment with a rabbit named Juniper.

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