Digital Trends
Editor’s note: The biggest shopping day of the year — Black Friday — is almost here, and there are already TV deals you can grab. You can get Samsung’s 65-inch S90C for only $1,000. It’s a deal that we think makes it the best OLED to buy right now. You can save on more than just TVs on Black Friday. Check out our other Black Friday deals for more sales on headphones, streaming devices, phones, and more.
If you’re on the hunt for the best TV for whatever you’re into — movies and TV, sports, or gaming (check out our list of the best gaming TVs) — sitting at the top of the TV pyramid are OLED TVs. In lieu of traditional LED backlighting, OLED TVs use millions of self-emissive pixels (that create their own light and are not backlit) to create rich colors, inky blacks, and zero light blooming — in short, arguably the best picture in the business. Over the last several years, LG has been the predominant manufacturer of OLED TVss, but now the company competes with Samsung and Sony in the OLED marketplace.
With numerous models and sizes to choose from, three of the best TV brands make OLEDs, and they’re all worth considering. To help you hone in on the best TVs, we’ve created this list of the best OLED TVs for 2024.
LG OLED Evo G4
Best overall OLED TV
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LG OLED Evo C4
Runner-up
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LG M3 Wireless OLED
A wire-free flagship
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Sony XR A95L
The best OLED for videophiles
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Sony Bravia 8 Series
A runner-up Sony OLED
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Samsung S95D QD-OLED
Best Samsung OLED
Frequently Asked Questions
What is an OLED TV?
OLED stands for organic light-emitting diode, and its signature characteristic is that each pixel on the screen of an OLED TV emits its own light and color and can be turned completely off to deliver true black color.
OLED versus QLED: which is better?
Be sure to check out our QLED versus OLED explainer. In general, OLED TVs produce a higher-quality image than QLED TVs, but there are caveats. QLED TVs get brighter, and so they’re the better choice for brightly-lit rooms.
Is OLED better than 4K?
Trick question! OLED is a description of a kind of TV display, whereas 4K refers to a TV’s native resolution. Like LED and QLED TVs, you can buy 4K and even 8K OLED TVs — the choice is yours.
What should I look for in an OLED TV?
If you’re a gamer, make sure your OLED TV supports HDMI 2.1 at the least, and in an ideal world, it should have Nvidia G-Sync and AMD FreeSync, too. If you’re a cinephile or video maven, find a model with the best picture processing.
Is OLED the best TV technology?
We think OLED TVs still currently produce the best overall image quality, but upcoming new formats such as QD-OLED, microLED and mini-LED-based QLED TVs are starting to threaten OLED TV’s crown.
Do OLED TVs have HDR?
Yes, all OLED TVs are compatible with at least HDR10 — the most common HDR format — while most offer support for HLG and Dolby Vision, too.
Do OLED TVs have problems with burn-in?
For the vast majority of buyers, burn-in will not be a problem, but it can happen. When it occurs, it’s usually because someone has set their OLED TV to show a TV channel or a video game that has on-screen graphics that don’t move much or at all and left it there for many hours each day, for many days in a row.
Who makes the best OLED TV?
We believe that LG Electronics makes the best overall OLED TV: the G4 Gallery Series. That said, Sony’s image processing is slightly better, so if image perfection is your main yardstick, a Sony OLED TV is a great way to go.
While you’ll be hard pressed to find an OLED on our list of the best TVs under $500, this is a perfect example of getting what you pay for (at least when it comes to TV technology).
Is an OLED TV worth it?
Yes. OLED TVs are definitely expensive when compared to some other options, but their black levels, contrast, and color make for an awesome viewing experience.
How do we test TVs?
We’ve tested a lot of TVs. A lot. Our editor-at-large and resident TV expert, Caleb Denison, has been covering the TV and home theater space for decades. He’s one of the best int he business. But rather than trying to detail his reviewing process here, he’s laid it all out in this excellent explainer on how he tests TVs.
Glossary of terms
Here’s a rundown of some of the most common terms associated with today’s TV technology.
4K Ultra HD
This refers to a display resolution that is four times that of 1080p HD. A 4K Ultra HD TV’s pixel resolution is a 3,840 x 2,160 grid in a 16:9 aspect ratio, resulting in nearly 8.3 million pixels. This increase in density adds striking detail and realism to an image and allows larger screens to be viewed from closer distances without individual pixels becoming visible.
High dynamic range (HDR)
High dynamic range is probably most familiar to people through the HDR mode on their digital cameras. It’s designed to deliver a picture that has greater details in the shadows and highlights, plus a wider range of colors. HDR in televisions pursues the same goal. The color palette is wider, blacks are deeper, and whites are brighter.
Presently, there are two major HDR formats: HDR10 and Dolby Vision, with a third — HDR10+ — beginning to show up on new models, particularly those from Samsung. The first is the HDR standard, but Dolby Vision offers a premium experience. Consider a TV that supports both. HLG (hybrid log gamma) is another recent addition to the HDR collection, which supports over-the-air (OTA) broadcast content with HDR.
Full-array local dimming (FALD)
This refers to an LED TV’s backlighting system. A FALD display contains an array of LEDs spread out in a grid behind an LCD panel, rather than just at the edges of the TV. This LED array is broken up into zones that can be dimmed when necessary to achieve better black levels. Another benefit is more uniform brightness across the screen.
Wide color gamut (WCG)
These are the expanded color reproduction abilities of a 4K Ultra HD TV, which are closer than ever to what we see in a digital cinema. By approaching (or sometimes exceeding) the Digital Cinema Initiative’s (DCI) P3 color specification, a 4K UHD TV can produce billions of more colors than a 1080p HD TV.
Quantum dots
A layer of film loaded with tiny nanocrystal semiconductors is placed in a TV’s display panel to help produce a more accurate array of colors. Quantum dots work by producing a purer form of white light from a TV’s backlighting system, which helps the TV’s color filter perform more accurately.
Phosphor-coated LED
An alternative to Quantum Dots, phosphor-coated LEDs have a chemical coating to alter the light’s output. When used in a TV, this results in a purer backlight that’s more easily manipulated by a TV’s color filter, resulting in a wide color gamut and increased color accuracy.
HDMI 2.1
The latest version of the HDMI spec. It offers new enhancements for video games like variable refresh rate (VRR) and automatic low-latency mode (ALLM) and the ability to pass 4K signals to the TV at up to 120Hz, for ultra-smooth motion. HDMI 2.1 is a requirement for 8K video sources like the PlayStation 5 and Xbox Series X. For most non-gamers, HDMI 2.1 is a nice way to future-proof yourself but it’s nowhere near a necessity yet.
HDCP 2.3
The latest version of the High-Bandwidth Digital Content Protection technology, which provides copy prevention specifically of 4K Ultra HD and 8K content. Any source device that requires HDCP 2.3 will require a TV with an HDCP 2.3-compliant HDMI port for a compatible connection.
HEVC (H.265)
Stands for “High-Efficiency Video Coding.” A compression technology developed to make large 4K UHD video files smaller and, therefore, easier to stream over broadband Internet connections. HEVC is said to double the data compression ratio over H.264, the predominant encoding technology used today for 1080p videos while retaining the same video quality. A smart TV or streaming set-top box must be able to decode HEVC to playback 4K Ultra HD video from sites like Netflix and Amazon Prime Video.
VP9
An alternative to HEVC developed by Google and used predominantly for encoding 4K Ultra HD YouTube videos. For a smart TV or streaming set-top box to play 4K Ultra HD YouTube videos, it must be able to decode VP9 videos.
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