Mr Viral
Amazon knows the beauty of a good deal.
And with Prime Big Deal Days finally here, the mega-retailer’s slashing prices on thousands of products sitewide — including some of celebrities’ favorite beauty and skincare staples.
Below, we’ve rounded up dozens of products celebrities rely on for red carpets and beyond, from $100-off Dyson gadgets to the glow-boosting highlighter Martha Stewart’s said to use daily.
And for even more star-powered shopping inspiration, be sure to check out our guides to the best fashion finds and Oprah-approved deals from October Prime Day, too.
Dyson Airwrap
Amazon
It’s rare to see deals this good on the Dyson Airwrap, a viral tool that stars and their hairstylists swear by.
Lindsay Lohan, Sabrina Carpenter, Paige DeSorbo and Kylie Jenner have all used the multitasking gadget, while Khloé Kardashian told the Hollywood Reporter it “gives you that beautiful blowout look that we all long for, and it’s super easy to use.”
Crest 3D Whitestrips
Amazon
Another deal to smile about? Huge savings on Crest Whitestrips, the No. 1 bestselling teeth whitening strips on Amazon.
In addition to over 89,000 (!) largely glowing reviews, the brand’s a favorite of stars like Alix Earle, Paige DeSorbo and Chrishell Stause.
Laneige Lip Sleeping Mask
Amazon
Brat summer may be over, but this Charli XCX staple never goes out of style. In addition to the “Apple” singer — who told British Vogue she’s “turned Ubers around” after forgetting hers at home — Sydney Sweeney, Brooke Shields, Kendall Jenner and Kate Hudson are all hooked on the hydrating balm.
Page Six staffers are also smitten, with Style Editor Elana Fishman raving it’s “a classic for a reason.”
Cosrx Advanced Snail 96 Mucin Power Essence
Amazon
Don’t move at a snail’s pace when adding this unique beauty buy to your cart. Snail mucin skincare’s caught on in a major way, with fans including Emily Ratajkowski, Ariana Madix and Alex Cooper — the latter of whom even used this serum to get ready for her wedding this year.
It’s impressed Amazon reviews, too, as it currently boasts over 70,000 (!) five-star ratings and counting.
L’Oréal Paris True Match Lumi Glotion
Amazon
If you’ve been considering trying this drugstore beauty staple, now’s the time to glow for it. Martha Stewart’s makeup artist Daisy Foye told People she uses it on the domestic doyenne “every day.”
“It’s how she gets that dewy look, like she just got a facial,” she added. “I’m obsessed with it.”
She’s not the only one hooked; Kendall Jenner, Camila Cabello and Elle Fanning all prepped for this year’s Met Gala with Lumi Glotion, while Bethenny Frankel’s made multiple TikToks singing the product’s praises.
TruSkin Vitamin C Facial Serum
Amazon
In addition to racking up over 145,000 reviews (and counting), this citrus-powered product earned a place of honor in one of Kyle Richards’ Amazon livestreams.
“Vitamin C is a miracle,” the “RHOBH” star raved last year, adding that after using this brightening potion, “the next day you can automatically see a difference.”
Urban Decay Naked3 Eyeshadow Palette
Amazon
Kate Middleton’s long been rumored to use the original version of this cult-favorite neutral palette, after a source told Us Weekly she even recommended it to Michelle Obama. During Prime Big Deal Days, the travel-sized Naked2 Basics Palette ($30 $25) is also on sale.
Grande Cosmetics GrandeLash-MD Lash Enhancing Serum
Amazon
From Brooke Shields to Bravo stars, plenty of famous folks swear by GrandeLash.
“RHONY” alum Luann de Lesseps told E! she thinks it’s “the best product for lashes and brows,” while Paige DeSorbo added to the same outlet, “being able to rub my eyes every single day without worrying about messing up lash extensions is everything.”
CurrentBody Skin LED Face Mask
CurrentBody/Amazon
CurrentBody tops our list of the most celeb-loved LED face masks on the market — and with good reason. Lily Collins’ Emily uses the device in “Emily in Paris,” while Kate Hudson, Carey Mulligan, Serena Williams and Halle Berry have all reached for the mask while getting red carpet-ready.
Kim Kardashian even snapped a selfie in hers in 2023, writing, “I’m obsessed with these I gave them as gifts this year.”
It Cosmetics Superhero Mascara
Amazon
Among Jennifer Lopez’s hero products? This volumizing and lengthening mascara, which she once dubbed the “most important part” of her beauty routine in a Vogue video.
Oral-B iO Deep Clean Electric Toothbrush
Amazon
Kyle Richards featured a different version of this high-tech toothbrush in an Amazon Live, saying, “You just cannot get your teeth to look and feel as clean as you can with an electric toothbrush, it’s … amazing.”
Hero Cosmetics Mighty Patch
Amazon
While acne patches are having a major moment lately, these bestselling blemish-busters are a longtime celebrity favorite. Alix Earle’s posted several videos about them, even calling the stickers her “ultimate skin hack.”
True Botanicals Ginger Turmeric Cleansing Balm
Amazon
Brooke Shields is a true fan of True Botanicals, once telling Today she uses this makeup removing balm “every night.”
“It leaves my skin smooth without being greasy or too dry,” she explained.
Bio-Oil Skincare Oil
Amazon
Bethenny Frankel keeps it frank about what beauty products are worth it — and this under-$30 oil scored a coveted rave review.
“The thing is, when you put it on your body, face and hair, it hydrates and it lasts,” she gushed in a TikTok earlier this year. “Like, your legs still have a nice sheen hours later. It’s extremely healing, it’s reasonable [price- wise] and it has a subtle fragrance.”
Waterpik Cordless Advanced Water Flosser
Amazon
Among Olivia Culpo’s Amazon picks? This Waterpik flosser, which she has featured in her Amazon storefront. It’s also earned close to 10,000 five-star reviews from satisfied shoppers.
Lumify Redness Reliever Eye Drops
Amazon
Margaret Josephs told us she “cannot live without” these eye drops, while Brooke Shields raved, “My eyes get really red. This is the only one that has cleared them up almost instantly, and it’s non-addictive.”
And Jennifer Lopez used the top-rated drops to kick off her skincare routine in a 2022 Vogue “Beauty Secrets” video.
Paula’s Choice Skin Perfecting 2% BHA Liquid Exfoliant
Amazon
Olivia Culpo once told the Skincare Edit she swears this exfoliant “has changed [her] skin,” while Kaia Gerber told Vogue she “really likes” it, too.
Samnyte Hair Wax Stick
Amazon
It’s only a matter of time before this flyaway-fighting stick flies right off the shelves. Alix Earle included it in her 2023 Prime Day picks — and several of our own editors swear by it, too.
Touchland Power Mist Hydrating Hand Sanitizer Spray
Amazon
When it comes to scoring celeb fans, Touchland has the magic touch. The spray-on hand sanitizer’s beloved by everyone from Kate Hudson to Kesha to North West.
Avène Eau Thermale Thermal Spring Water
Amazon
This French drugstore buy — which aims to “smooth, soften and calm sensitive skin” — costs far less than a plane ticket to Paris. Its devotees include everyone from Irina Shayk and Angelina Jolie to Spencer Pratt, who once told Refinery29 he spritzes it on about “five times a day.”
Batiste Dry Shampoo
Amazon
From Olympic gymnast Suni Lee to Page Six staffers, plenty of folks swear by Batiste’s dry shampoo for an instant refresh.
Page Six Style Editor Elana Fishman raves, “When I need to refresh my bangs or hairline, I always reach for the Batiste — it smells great and gets the job done fast.”
Dyson Supersonic Hair Dryer
Amazon
Another mind-blowing deal? This blow dryer, which celebrity hairstylist Kendall Dorsey — who’s worked with Rihanna, Nicki Minaj and Cardi B — once name-dropped in a chat with Page Six Style.
Babe Original Babe Glow Lip Mask
Amazon
While Bethenny Frankel’s tested out plenty of pout products, she called this one the “best lip mask” on Instagram this year.
“This Babe Glow lip mask in this gorgeous adorable packaging is the best lip mask yet,” she raved in a video. “You feel it when you put it on; you just know she is that bitch.”
Foreo Luna 4 Face Cleansing Brush
Amazon
Foreo’s cleansing brushes are beloved by both real and fictional “It” girls. Lily Collins’ Emily uses one on Season 4 of “Emily in Paris,” while Chrissy Teigen, Kim Kardashian and Miley Cyrus have all name-dropped the devices over the years.
Good.clean.goop Daily Juice Cleanser
Amazon
While Goop might be known for its luxe recommendations and over-the-top present picks, Gwyneth Paltrow’s lifestyle label also offers a more affordable line.
When Page Six Style’s Elana Fishman put the full line to the test, she “was surprised and delighted that despite its gentle, jelly-like formula, this cleanser managed to remove” her full face of makeup.
Goop Goopglow Microderm Instant Glow Body Polish
Amazon
Several staples from Paltrow’s primary Goop beauty brand are also deeply discounted right now.
L’Oréal Paris Infallible 3-Second Setting Mist
Amazon
Olympian and viral sensation Ilona Maher spritzed on this under-$11 setting spray to lock her look in place pre-rugby game at the 2024 Summer Olympics.
Mario Badescu Facial Spray With Aloe, Herbs and Rosewater
Amazon
Martha Stewart knows budget-friendly beauty products are a good thing. She listed this under-$15 refresher among her must-haves in a recent Good Housekeeping interview.
And the lifestyle maven’s not alone in her love for the sweet-smelling spray, as everyone from Kendall Jenner to Usher has shouted it out.
Embryolisse Lait-Crème Concentré
Amazon
This French pharmacy find is a hit in LA. Gwyneth Paltrow, Scarlett Johansson and Elle MacPherson have all reportedly used it, while Lady Gaga told Allure she uses it to remove her makeup.
Isle of Paradise Self-Tanning Drops
Amazon
While getting Ryan Gosling ready for his role as Ken in “Barbie,” tanning specialist Kimberley Nkosi used this viral self-tanning spray. After all, even when your job is beach, it’s important to limit your exposure to harmful UV rays.
Dyson Airstrait Straightener
Amazon
Let’s get one thing straight: Deals like this don’t come around often. While Dyson’s Airwrap might get most of the buzz, the brand’s straightener is a celeb favorite, too. Case in point? SZA and Selena Gomez both used it before red carpets this year.
Beau Domaine The Cleansing Emulsion
Amazon
Brad Pitt’s skincare line — which we tried out when it first launched in 2023 — is on major sale for Prime Big Deal Days.
Ouai Hair Treatment Masque
Amazon
A deal on Paris Hilton’s favorite hair mask? That’s hot. The entrepreneur and DJ shouted out this hydrating treatment from Jen Atkin’s line in an interview with Page Six Style last year, saying it makes for a “perfect at-home spa treat.”
Living Proof Perfect Hair Day Dry Shampoo
Amazon
Hilton’s beauty favorites also include this dry shampoo, which she’s called her “secret weapon for fresh hair in seconds.”
Shark FlexStyle
Amazon
Lights, camera, savings. A-list actresses like Anne Hathaway and Sydney Sweeney have used this under-$300 hairstyling system to get red carpet-ready.
“I can have it in my kit, have all these attachments and it doesn’t really take up a lot of space,” celebrity hairstylist Chris Appleton told InStyle Australia. “I think because I travel so much, I’m just looking to condense as much as possible.”
Kate Somerville ExfoliKate Intensive Exfoliating Treatment
Amazon
The Duchess of Sussex loves Kate Somerville’s LA-based clinic — once writing on her now-defunct blog, the Tig, “If you can’t make it in, a bottle of ExfoliKate will do the trick for that homegrown glow.”
Buxom Full-On Plumping Lip Polish
Amazon
Kyle Richards is so obsessed with this plumping gloss, she owns it in at least nine shades.
“It was the first lip plumper that I believed actually did something,” she raved in an Amazon Live.
Bioderma Sensibio H2O Micellar Water
Amazon
Eagle-eyed fans spotted this makeup-removing micellar water on Meghan Markle’s glam table in a scene from “Harry & Meghan.” It’s also a Hollywood favorite, as Gwyneth Paltrow, Khloé Kardashian and Drew Barrymore have all been linked to the cleansing solution.
RevitaLash Advanced Eyelash Conditioner
Amazon
Markle also once gave this eyelash conditioning formula a rave review, telling Allure in 2017, “I also use RevitaLash on my eyelashes, and I swear they are as long as they could ever be.”
St. Tropez Self Tan Purity Face Mist
St. Tropez
Ashley Graham told E! she uses this mist “morning, noon and night,” adding, “It keeps me nice and tanned and glowing. It smells like a f—king vacation. Who doesn’t want to smell like a vacation all day and all night?”
L’Oréal Paris Age Perfect Midnight Cream
Amazon
“I’ve discovered every single beauty product there is,” Bethenny Frankel told us last December, before shouting out this “pretty amazing” skincare standout.
Tatcha The Serum Stick
Amazon
As Tatcha’s Global Director of Artistry, Markle’s makeup artist Daniel Martin regularly uses the brand’s products to get the duchess red-carpet ready — including this hydrating serum stick.
She’s not the only one swiping it on; the fine line-fighting stick also popped up on Jennifer Aniston’s “Morning Show” glam table in an Instagram Story.
Elemis Pro-Collagen Cleansing Balm
Amazon
When Catherine Zeta-Jones shared a “shelfie” of her beauty shelf, we spotted this multitasking makeup remover and cleanser among her stash.
The Outset Nourishing Squalane Daily Moisturizer
Amazon
Several Page Six staffers have been fans of Scarlett Johansson’s skincare brand from, well, the outset — and right now, several products are 20% off.
October Prime Day FAQs, answered
What is Prime Big Deal Days (aka October Prime Day)?
Prime Big Deal Days is an Amazon sale event exclusive for Prime members that takes place annually in October. Similar to Amazon Prime Day, it lasts two days and discounts a wide range of products.
How long does October Prime Day last?
The sale starts at 12 a.m. PT on Tuesday, October 8, through 11:59 p.m. PT on Wednesday, October 9. Shoppers have just 48 hours to score deals.
When does October Prime Day end?
October Prime Day ends October 9 at 11:59 p.m. Pacific time, so east-coasters have until 2:59 a.m. on October 10 to shop the deals.
When is Amazon’s next Prime Day?
For those already wondering about the next sale, Prime Day takes place in July each year and although Amazon hasn’t confirmed the dates for Prime Day 2025, it’s safe to assume it will take place in mid-July.
Do you have to be a Prime member to shop October Prime Day?
Prime members can take full advantage of Amazon Prime Day deals. Other interested shoppers can get a 30-day free trial to enjoy Prime Day (plus all the benefits of the subscription) as a test run.
What deals should I shop on October Prime Day?
From deal-hunting on Amazon Prime Day for years, we know the sale is the perfect time to save on brand names like Levi’s, restock your favorite beauty items and comb through all of Amazon’s best-sellers for steep discounts.
Why Trust Page Six Style Shopping
This article was written by Hannah Southwick, Commerce Writer/Reporter for Page Six Style. Hannah spies deals on actually affordable celebrity-worn styles, puts Hollywood’s favorite labels to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.
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