Mr Viral
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The best gifts for friends don’t just take their hobbies into consideration. They’re the presents that zero in on their needs. Are they having a hard time finding a second for themselves? Spoil her with a self-care gift like a set of face masks that’ll give her a little beauty ritual to look forward to. Are they constantly putting others (you) first? A small gift like a journal with a thank-you note inscribed from you on the first page will be extra meaningful. Or how about a personalized gift like a custom illustration of the two of you that she can proudly display on her desk? You also can’t go wrong with a classic friendship bracelet (we see you, Taylor). The “ride-or-die” one in our guide has just the right amount of edge. Does he love to travel? A chic dopp kit with his initials on it is a foolproof under $50 option. And if your BFF already has everything already (hey, no judgment), get them a fun activity you can do together like the DIY limoncello set below.
Without further ado, the best gifts for friends–from under $25 picks for your work hubby or wife to touching options that’ll remind your number two that they’re your chosen family.
The best gifts for friends, at a glanceBest Birthday Gift: Mevecco Gold Necklace Zodiac Disch, $11
For the Traveler: Mark & Graham Mercer Travel Pouch, $59
For the Friend Who Loves Her Beauty Sleep: Mulberry Silk Pillowcase, $14
Best Luxury Beauty Gift: La Mer The Winter Wonders Renewal Set, $98
Best Gift for Long Distance Friends: LuvLink Friendship Lamp, $135
Thoughtful Gift Idea: Kathfly Floating Picture Acrylic Frames, $47
Best Trendy Gift: Coach Bandit Leather Card Holder, $95
Best Gift for the Guy Who Has Everything: Custom Personalized Face Socks, $6
1/53
Little Words Project BFF Ride or Die Beaded Stretch Bracelet
If your good friend’s your ride-or-die, let them know with this super-cute friendship bracelet that reminds them every day that you’ve got their back.
2/53
Rifle Paper Co 2025 17-Month Softcover Spiral Planner
If your friend is always spacing on your hangouts, help them get their act together with this charming floral planner—it’s the cutest way to stay on top of their schedule (and never miss friend time again).
3/53
Birthdate Co. Birthdate Candle
Astrology lovers who are equally into creating a chill vibe in their space might appreciate this scented candle that is designed for their specific birth date. Each label has the zodiac sign, emblematic tarot card, ruling number, and ruling planet. And the scents are supposed to reflect the nuanced personality traits of that exact birthdate.
4/53
Custom Personalized Face Socks
Yes, of course they already have a drawer filled with socks, but do they have any with your face on them? Or, if that’s a bridge too far, how about their dog or cat’s cute visage? Just send a pic to the Amazon vendor and within days, your friend will have a truly unique (and also cheap, but we won’t tell) gift.
5/53
Uncommon Goods Homemade Limoncello Kit
For the friend who always believes it’s 5 o’clock somewhere, this DIY kit lets them whip up their own zesty, refreshing limoncello. Perfect for wowing guests or enjoying a taste of Italy without leaving home.
6/53
Delight Patisserie Custom Message Shortbread Cookies
Did someone close to you have a stellar year? Celebrate that person with a congratulatory message on a delicious shortbread cookie that any dessert fiend will love. The sweet treats also come in lovely packaging that will warm any giftee’s heart.
7/53
Kate Spade New York Heart of Gold Bangle
It’s minimalist, shiny, and pairs effortlessly with everything. Subtly engraved with “Heart of Gold,” it’s the perfect gift for the friend who you think truly embodies the phrase.
8/53
Mark & Graham Mercer Travel Pouch
Every well-groomed friend will love having a sleek, personalized pouch to keep their essentials organized—complete with their initials for a special touch.
9/53
Free People Midnight Ride Pony Locket Scrunchie
If your friend is always full of surprises, they’ll adore this playful scrunchie with a hidden locket—perfect for tucking away a photo of her cat, her celeb crush, or a favorite snapshot of the two of you.
10/53
Sugarfina Parisian Chocolate Macarons Gift Box
Foodie gifts are always memorable, and you can’t go wrong with these decadent chocolate macarons that you can easily gift alone or throw in a bigger gift basket.
11/53
Mevecco Zodiac Constellation Pendant Necklace
If she swears by her horoscope, gift her this pendant with her zodiac on it. Though it’s under $15, it’s actually great quality, and one of the best cheap gifts we’ve found.
12/53
L’occitane Men’s Grooming Duo Holiday Gift Set
Turn him into a self-care guy with this calming duo: a soothing shower gel infused with the brand’s signature lavender scent and a rich after-shave balm packed with nourishing shea butter.
13/53
Custom Viewfinder Reel Plus RetroViewer
Shopping for that friend who’s been your partner-in-crime for countless memories (with the photo stash to prove it)? Upgrade from your camera roll and surprise them with this retro-cool customizable keepsake that holds seven of your favorite moments.
14/53
J Jimoo Mulberry Silk Pillowcase
Whether your friend has a 12-step skin-care routine or is more of the low-maintenance natural type, a satin pillowcase is the beauty secret they can appreciate. The smooth surface prevents hair breakage and minimizes creases on the face—plus, it feels great to sleep on.
15/53
Yeti Custom Flask
Step up your fave party friend’s flask game with none other than Yeti. It’s a sleek, stainless steel seven-ounce number that’s leakproof, and each purchase is cleverly equipped with a funnel, which is sure to avoid any messes or spills.
16/53
Diptyque Baies (Berries) Scented Candle
Go ahead and treat your guy friend to a coveted Diptyque candle. A classic choice is Baies, which has fruity notes combined with aromas of blooming roses. Each standard size burns for approximately 60 hours and once the wick is out, it becomes a two-in-one buy as the luxe French-made vessel makes for lovely home decor.
17/53
Acorn Moc Slipper
During this time of year, slippers are always a foolproof gift idea. For under $50, this highly rated pick has it all including memory foam cushioning, moisture-wicking lining, and yes, it’s machine-washable. If unparalleled comfort is what your friend is after, add a pair to your cart.
18/53
Company Clue Vintage Bookshelf Edition
Ideal for the friend who treasures game nights and a beautifully curated bookshelf, this vintage-inspired set features a Clue board game—styled after the iconic 1949 design—cleverly tucked away inside.
19/53
Coach Bandit Card Case
She’ll love this slim designer wallet that’ll fit in even the tiniest purses. It has the iconic C hardware logo, is made of premium leather, and comes in five other gorgeous colors.
20/53
LuvLink Friendship Lamp
Whether you’re a couple whose other half lives in another state or need to know that your long-distance bestie is just a tap away, a friendship lamp will help keep you close. When you touch your lamp, theirs will illuminate in the same color at the same time so that they know you’re thinking of them.
21/53
Ewrkbr Bubble Letter Monogram Necklace
A necklace with a bubble initial for only $13? Now that’s an affordable win-win you should get for multiple friends. Despite the price tag, you won’t have to worry about it being low quality either as the gold-plated brass is durable, lead and nickel-free, and hypoallergenic.
22/53
Gatamostaza Personalized Watercolor Birth Flower Print
A gift that feels custom-made is an excellent way to show someone how much you care. Since flowers don’t last forever, go with a watercolor print that can be personalized based on your friend’s birth month. Don’t worry, even with the customizations, Etsy reviewers confirmed it arrived quickly and shipped in as little as two days.
23/53
Glocusent Rechargeable Book Light
If you need a great gift for a book lover who is more of the read-in-bed type, this compact neon book light has three color modes and five brightness settings so they can read comfortably in a dark room.
24/53
Maison Margiela Replica Memory Box Sampler Set
Perfume sampler boxes are a foolproof, unique gift—they let your friend explore and choose their signature scent without the guesswork. This set includes 10 unisex mini spray bottles from a luxe Parisian brand, perfect for discovering a favorite and ideal for travel.
25/53
AetheresEmporium Ceramic Cowboy Boot Match Holder with Striker
Any candle lover will appreciate this playful accessory: a ceramic cowboy boot that not only holds matches but can be used to strike them.
26/53
2 Pieces Tea Infuser for Loose Tea
Tea for two, anyone? Your tea-loving pal will love this sweet little infuser for making her daily cup. And it’s a set of two, so you can keep one for yourself so they’re matching or just use them together when you join her at her house.
27/53
Mark & Graham Small Travel Jewelry Case
A compact jewelry box with enough organized storage to hold a pile of accessories can be hard to come by. We finally found one with a variety of compartments able to store all kinds of things and a soft linen lining that’ll keep valuables safe and protected. Oh, and, of course, it can be customized with up to three initials and comes in an array of prints and colors.
28/53
Coffee Animals Coloring Book
A coloring book may not be the first thing that comes to mind when shopping for picky friends, but so many Amazon reviewers are obsessed with this book. The drawings are fun but not overly complicated, and there are quite a few coffee recipes to test out as well.
29/53
Kitsch Satin Heatless Curling Set
Save her hair from holiday party breakage with this heatless curl set in a candy-cane print that’ll go great with her Christmas pajamas.
30/53
Made In Round Enameled Cast-Iron Dutch Oven
Is your friend the go-to person that hosts and prepares meals for everyone? Gift them this quality Dutch oven that is not only a multitasker (use it to sear, sauté, and braise) but it also just looks beautiful.
31/53
Jeryswet Astronaut Light Projector
Though this whimsical astronaut projector that’ll blast stunning stars and constellations onto their ceiling might be best suited as a gift for your friend’s three-year-old, we also happen to think it’s pretty soothing for adults too. Consider this best-friend gift the equivalent of a trip to the planetarium without having to leave their bedroom.
32/53
Lululemon Everywhere Belt Bag
Next up, the Lululemon belt bag that many have on their wishlists. The casual accessory works with any laid-back look and couldn’t be more perfect for a full day of traveling or sightseeing. You won’t have to stress about getting caught in the rain as the fabric is water-repellant too. Go on, snag one for a friend and for yourself.
33/53
Monica Vinader Linear Bar Friendship Bracelet
This isn’t your ordinary string friendship bracelet from summer camp. It’s a trendy, layer-friendly Monica Vinader piece that comes in gold or rose gold. The bracelet even has an adjustable closure, making it a perfect fit for any wrist.
34/53
Jo Malone London English Pear & Freesia Scented Home Candle
An expensive signature scent that overtakes the corners of a home is the ultimate finishing touch. If you’re on the hunt for an elegant gift that’ll make a lasting impression, turn to this candle that’s supposed to make you feel like you’re walking through an orchard inside an enchanting garden.
35/53
Ana Luisa Pave Huggie Hoops
Some people just like to sparkle all day long—if that’s your friend, these bejeweled huggie hoops will instantly be her fave for everything from Monday morning meetings to Saturday nights out.
36/53
Intelligent Change The Five-Minute Journal
Though you can’t give them the gift of time, this journal will at least remind them to take a few minutes for themselves to jot down their thoughts, set their intentions (if they’re into that sort of thing), and just breathe. What’s better than that?
37/53
Anthropologie 2025 17-Month Spiral Planner
A planner with plenty of space to make notes and add appointments is a thoughtful present to give someone who’s super organized. Plus, there’s no better way to welcome 2025 and it includes fun stickers, pocket folders, and tab dividers, which will make planning easier than ever.
38/53
Colorfulkoala Buttery High-Waist Leggings
Shoppers are obsessed with these buttery Amazon leggings that feel like second skin—and would make for a great gift for your friend who’s been wearing the same black pair since March 2020.
39/53
Pink Miracle Shoe Cleaner Kit
We guarantee your shoe-loving friend is equally obsessed with squeaky-clean footwear. From suede to leather, the kit can get any material looking brand new again. One bottle is made to last up to a year, so think of it as a gift that’ll keep on giving.
40/53
Zak Designs 15oz Modern Mug, Gilmore Girls
If Lorelai and Rory taught us anything, it’s that the day doesn’t truly start until coffee’s involved. This Gilmore Girls-inspired mug is perfect for your friend to fuel up before they start their day.
41/53
Slip Pure Silk Sleep Mask
This silk sleep mask is a fan-favorite Christmas gift among Glamour readers—and for good reason. It makes catching those z’s so much easier (and a lot comfier).
42/53
Anker 622 Magnetic Battery
Sometimes it’s great to just go the practical route. If your friend always runs on 1%, this portable charger is the perfect pick to keep them powered up.
43/53
Anthropologie Ricci Cheese Knives (Set of 3)
If your friend is the ultimate hostess, she’ll love showing off these vintage-inspired cheese knives at her next party.
44/53
Fujifilm Instax Mini 12 Instant Film Camera
Help them unplug from their phone while still capturing memories in style with this instant film camera. “I had one of these as a teen, and I love that they’re making a comeback. It’s definitely at the top of my wish list this year if my friends are reading—hint, hint!” says Lee.
45/53
OUAI Scalp & Body Scrub
See ya, dry skin. Any friend will love this heavenly scalp and body scrub that gently exfoliates from head to toe. “I’m obsessed with the St. Barts-inspired scent—celeb stylist Jen Atkin has managed to turn every shower into a mini vacation with her products, even if it’s just for 10 minutes,” says Lee.
46/53
SKIMS Soft Lounge Robe
Looking for the perfect gift for her? This cozy Skims robe is ideal for the friend who loves a post-shower lounge sesh—she’ll be living her best, most relaxed life wrapped in ultimate comfort.
47/53
Kathfly Floating Picture Acrylic Frames
If your friend’s walls or shelves could use some love, help them elevate their decor game with this vibrant set of neon acrylic picture frames. Make sure your friend puts them to good use by filling them with your favorite photos before gifting them.
48/53
La Mer The Winter Wonders Renewal Set
If you aim to truly spoil your friend with a thoughtful gift, a bag full of La Mer’s iconic goodies is the way to go. Packed with travel-size versions of their best-sellers—like the legendary Treatment Lotion, Renewal Oil Face Oil, Concentrate Serum, and Moisturizing Cream—it’s luxury in a pouch. “Each of these products feels like a treat on its own, but together? It’s pure indulgence. The moisturizer, particularly, has my skin looking better than ever,” says Lee.
49/53
Aerie Off-Duty Satin Trouser PJ
No gift guide is complete without a cozy-chic pajama pick. As a daily essential, a fresh, stylish pair is always a hit. These silky PJs are not only breathable and comfy but also perfectly on-trend with their adorable bow details.
50/53
Topicals Faded Brightening Under Eye Masks
After a long day, your friend can pop these under their eyes to de-puff and brighten dark circles—all in just 15 minutes.
51/53
Longchamp Le Pliage Cosmetics Case
Longchamp’s iconic best-selling tote also comes in an adorable pint-size version. Sure, your friend could use it as a cosmetics case, but it’s stylish enough to double as a little bag for a night out—don’t you think?
52/53
Papier Colorblock Hardcover Notebook
There’s no greater gift to someone who loves writing than a fresh notebook. This gorgeous colorblock version comes in a dozen bold color choices, and you can personalize it with your friend’s name, initials, or even a meaningful phrase to inspire their musings.
53/53
Pat McGrath Labs Luminous Legends Eye Shadow Palette in Starfall Seduction
A Pat McGrath eye-shadow palette is a dream gift for any beauty lover who lives for bold, dazzling looks. Fun fact: Taylor Swift rocked Pat McGrath products on her Eras Tour and in her “Bejeweled” music video. Your friend can channel serious superstar vibes with these dreamy, high-pigment shades.
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