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Why Trust BuzzFeed Shopping?

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Rebecca O’Connell is a BuzzFeed Shopping editor with over 10 years of experience finding and vetting new products. She’s personally tested hundreds of products, sifted through tens of thousands of consumer reviews, and met with countless brands to expand her breadth of recommendations. Her work has been featured in prominent publications like Rolling Stone, Mental Floss, Encyclopedia Britannica, and Merriam-Webster.