The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!
The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from October 1 to November 1.
Yoo Jae Suk held onto his spot at top of the list this month with a brand reputation index of 5,619,807. High-ranking phrases in his keyword analysis included “How Do You Play?”, “You Quiz on the Block,” and “Sixth Sense 2,” while his highest-ranking related terms included “talk,” “work hard,” and “advertise.” Yoo Jae Suk’s positivity-negativity analysis also revealed a score of 91.38 percent positive reactions.
Jun Hyun Moo rose to second place with a brand reputation index of 2,652,978, marking a 9.92 percent increase in his score since October.
Lee Soo Ji jumped to third place with a brand reputation index of 2,584,401, marking a 57.64 percent rise in her score since last month.
Park Na Rae came in at a close fourth with a brand reputation index of 2,537,391, marking a 96.86 percent increase in her score since October.
Finally, Kang Ho Dong rounded out the top five for November with a brand reputation index of 2,411,944.
Check out the top 30 for this month below!
Yoo Jae Suk
Jun Hyun Moo
Lee Soo Ji
Park Na Rae
Kang Ho Dong
Kim Jong Kook
Seo Jang Hoon
Kim Jong Min
Cho Sae Ho
Kim Joon Ho
Kim Sook
Shin Dong Yup
Kim Gura
Ahn Jung Hwan
Lee Young Ja
Park Mi Sun
Kim Byung Man
Lee Soo Geun
Defconn
Lee Kyung Kyu
Kim Won Hoon
Jang Do Yeon
SECHSKIES’s Eun Ji Won
Cha Tae Hyun
Yoon Jung Soo
Noh Hong Chul
Jung Hyung Don
Yoon Jong Shin
Super Junior’s Kim Heechul
Kim Dong Hyun
Watch Yoo Jae Suk in “How Do You Play?” on Viki below:
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And watch Jun Hyun Moo’s show “The Manager” below:
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