The Korean Business Research Institute has revealed this month’s brand reputation rankings for advertisement models!
The rankings were determined through an analysis of consumer behavior, using big data collected from October 5 to November 5. The Korean Business Research Institute evaluated the participation, communication, media, and social values of popular advertisement models in order to calculate each star’s total brand reputation index for the month.
Um Tae Goo topped this month’s list with a brand reputation index of 1,513,945 for November. High-ranking phrases in his keyword analysis included “Tae Goo, let’s play,” “Google Play,” and “SSG advertising,” while his highest-ranking related terms included “like a movie,” “touching,” and “find one’s childhood innocence.” The actor’s positivity-negativity analysis also revealed a score of 94.55 percent positive reactions.
Meanwhile, Lim Young Woong took second place for the month with a brand reputation index of 1,385,782.
Yoo Jae Suk rose to third place with a brand reputation index of 1,213,045, marking a 35.88 percent increase in his score since October.
Soccer star Son Heung Min came in at a close fourth with a brand reputation index of 1,201,647 for November.
Finally, BTS rounded out the top five with a brand reputation index of 1,137,111.
Check out the top 30 for this month below!
Um Tae Goo
Lim Young Woong
Yoo Jae Suk
Son Heung Min
BTS
Byeon Woo Seok
BLACKPINK
Lee Soo Ji
Lee Byung Hun
IVE
Kim Jong Kook
Jun Hyun Moo
Kim Woo Bin
Kim Yeon Koung
SEVENTEEN
Kim Go Eun
Park Bo Gum
Gong Yoo
Faker
ASTRO’s Cha Eun Woo
Kim Won Hoon
LE SSERAFIM
Ma Dong Seok
TWICE
Shin Dong Yup
Kim Yuna
Park Na Rae
Lee Young Ae
Ryu Hyun Jin
Jun Ji Hyun
Watch Um Tae Goo in “My Sweet Mobster” with subtitles on Viki below:
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And watch Yoo Jae Suk in “How Do You Play?” below!
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