Ex-Youzan COO’s AI Startup Dealism Raises $15M from Hillhouse, Sequoia China

Published:November 18, 2025

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SINGAPORE – Dealism, an AI sales agent startup founded by former Hillhouse investor and Youzan COO Leo Huan, has secured $15 million in an angel funding round l…

SINGAPORE – Dealism, an AI sales agent startup founded by former Hillhouse investor and Youzan COO Leo Huan, has secured $15 million in an angel funding round led by Hillhouse Capital with participation from Sequoia China and Linear Capital.

Launched in July, Dealism focuses on developing “Vibe Selling Agent”—a conversational AI designed to understand customer psychology, interpret emotional cues, and drive sales conversions. Targeting small businesses, independent creators, and e-commerce sellers in North and Latin America, the platform enables users to deploy personalized sales agents that learn their communication style and sales processes over time.

Huan emphasized that Dealism moves beyond conventional chatbots by building purpose-driven agents capable of autonomous customer interaction. “We aim to replace repetitive and inefficient communication in sales, allowing people to focus on building genuine customer relationships,” he stated.

The startup operates on a subscription model with plans to transition toward outcome-based pricing. With over 150 million sales professionals globally and a labor market worth $3-5 trillion annually, Huan sees massive potential for AI-driven sales productivity tools.