Mr Viral
New York, NY- October 4, 2024 – bebe, the go-to destination for chic, edgy and bold fashion and Ciara, the Grammy Award-winning singer, songwriter, entrepreneur and philanthropist release the second drop of their one-of-a-kind capsule collection, today. Ciara, who serves as the Creative Director and face of the Fall 2024 campaign, has lent her fashion expertise to the design process, seamlessly blending her oft-imitated, tomboy-chic style with bebe’s sophisticated and unapologetically seductive product offering.
The collaboration between bebe and Ciara delivers a powerful partnership between a legacy fashion brand and an iconic entertainer – with a capsule collection that champions individual authenticity, dynamic self-expression, and celebrating an unshakable confidence. To ignite a new energy for the brand, bebe looked to Ciara as the ultimate inspiration – a multihyphenate, with artistic and cultural influence, who could bring a fresh and energizing edge to the widely recognized style and glamour of the bebe brand.
The collection includes Ciara’s favorite color palette including black, metallics, naturals, and rich greens, deep blues and luxe jewel tones and created sets, suits and separates to add exceptional versatility to the entire collection for this season.
The second bebe x Ciara drop features a mix of dresses, jackets, and accessories (hats, handbags, footwear, eyewear) and all about bringing consumers statement-making looks, day and night, and to carry them throughout the season. The collection embodies fierce self-expression and a sought after collaborations for fans of bebe and Ciara alike.
The capsule collection will be available online at bebe.com and in select retailers today with prices under $299 . For more information, visit https://www.bebe.com/ or follow bebe on Facebook, Instagram, and TikTok.
bebe is affiliated with Skimlinks (ID #75302).
Official campaign imagery can be found here.
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