Mr Viral
WEBWIRE – Monday, October 14, 2024
Vogue American Express Fashions Night Out celebrates its 15th year, with the popular annual retail event featuring shoppable runways, in-store experiences, fashion masterclasses, live entertainment and a special spend offer designed to create meaningful impact and support for retailers.
Held on Thursday 17 October in the Sydney CBD in partnership with City of Sydney, Vogue American Express Fashions Night Out will feature partner activations and on-mall activity. Runways in Pitt Street Mall showcasing the spring/summer season from Australian designers and brands will provide wardrobe inspiration for shoppers ready to spend in-store. Looks from the runways will also be directly available on vogue.com.au from 18 October until 27 October.
American Express Vice President of Brand, Marketing and Member Experience Naysla Edwards said: Were proud to be partnering with Vogue Australia to bring to life Vogue American Express Fashions Night Out. This event and partnership supports our unwavering backing of Australias phenomenal retail and fashion industry and the incredible people who contribute to it.
Everyone is invited down to Pitt Street Mall to enjoy the live fashion runway. Were delighted to once again showcase small businesses on the American Express Shop Small runway and work with Girls With Gems who have curated a bespoke capsule collection for the event, providing American Express Card Members early access to items from the new spring/summer collection.
Vogue Australia Editorial Director and Publisher, Edwina McCann, said: Vogue American Express Fashions Night Out is a very special celebration of shopping and fashion that originated out of a genuine desire to support Australian retailers and the fashion industry. As we celebrate 15 years, were excited to host the biggest shopping event yet and bring people into the city for a fun night out.
American Express has been our partner for nine consecutive years now and were thrilled to have them on board again in 2024. Both the Vogue Australia and American Express audiences come along to the event for a fun, fashionable and meaningful shopping experience. Shoppers really enjoy being part of the event and seeing our showcase of the best of the new season, in-store and online, and in doing so we deliver retail outcomes.
This year, from 16-27 October, American Express Card Members will have access to an exclusive Card Member offer spend $60 or more online or in-store at over 1,000 participating Vogue American Express Fashions Night Out retailers and receive a $10 credit, up to five times*.
Vogue Australia and American Express together with Lord Mayor Clover Moore, special guest performer Meg Mac, this years Vogue Insider actress Miah Madden, alongside American Express Fashion Partner Olivia Molly Rogers and industry VIPs, will officially launch VAEFNO Sydney with a celebration in Pitt Street Mall at midday on 17 October, followed by the Vogue American Express Runway.
Also in Pitt Street Mall, beauty expert and commentator, MichaelBrown, andVogueAustralia beauty editor, Remy Rippon, will host two beauty masterclasses in partnership with Sephora. Shoppers can shop and scan to win $10,000 across the Sydney CBD.
Lord Mayor Clover Moore AO said: I am proud of the Citys 15-year partnership with Vogue American Express Fashions Night Out and love the energy and excitement this event brings to Sydney.
Last year, Vogue American Express Fashions Night Out led to a 32% increase in foot traffic for businesses with more people coming into the city to shop, eat, and be entertained.
[p”This event confirms Sydneys place as the heart of fashion in Australia and shines a spotlight on our incredible local designers.[/p]
For information and special announcements, visithttp://americanexpress.com.au/vogue
ABOUT AMERICAN EXPRESS
American Express is a globally integrated payments company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at americanexpress.com.au and connect with us on facebook.com/americanexpressaustralia, instagram.com/amexau, linkedin.com/company/american-express, x.com/AmexAU, (formally twitter) and youtube.com/americanexpressau.
Key links to products, services and corporate sustainability information: personal cards, business cards and services, travel services, merchant services, corporate card, business travel, diversity and inclusion, corporate sustainability and Environmental, Social, and Governance reports.
*Offer valid October 16-27, 2024. Limited to the first 75,000 Cards to save the offer. Exclusions Apply. See full T&Cs for details.
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