Ooni endorses Seaman’s Schnapps

The Ooni of Ife, Oba Adeyeye Ogunwusi

The Ooni of Ife, Oba Adeyeye Ogunwusi, has given a nod to the new look of Seaman’s Schnapps.

The monarch endorsed the brand during the Seaman’s Schnapps brand representatives’ visit to his palace to showcase the newly revamped bottle and tamper-proof guala cap, according to a statement.

Seaman’s Schnapps recently relaunched with a new design aimed at tackling issues of imitation and adulteration.

According to Grand Oak Limited, the makers of Seaman’s Schnapps, the rebrand features a tamper-proof cap and improved label design, ensuring product authenticity and security.

The palace visit was part of the firm’s wider tour of key traditional rulers across the South West and South East, aimed at strengthening the brand’s cultural relevance.

The Ooni acknowledged the importance of the drink in traditional prayers and customs, saying, “Seaman’s Schnapps has always held a special place in our customs, and this new look reinforces its importance in our prayers and ceremonies.”

The Marketing Manager of Grand Oak Limited, Gbemileke Lawal, noted the significance of engaging traditional rulers in the rebranding effort.

“Seaman’s Schnapps is woven into Nigeria’s cultural fabric, and our traditional rulers are the guardians of this heritage. Presenting the new look to these royal fathers reaffirms our commitment to quality, authenticity, and cultural relevance,” Lawal declared.

The Senior Brand Manager, Nnenna Uche-Onyenacho, also highlighted the role of traditional institutions in shaping consumer trust.

Uche-Onyenacho remarked, “Our royal fathers preserve key cultural practices, and Seaman’s Schnapps is proud to be part of that tradition. This visit honours that relationship while showcasing the value these innovations bring to our consumers.”

Seaman’s Schnapps said it produced in Royale, Premium, and Classic variants and continued to uphold its position as a premium brand.

“With this refreshed image and its strong ties to cultural institutions, Seaman’s Schnapps continues to uphold its position as a premium brand that honours tradition while embracing innovation,” it stated.