vivo is the new king of the Indian smartphone market

vivo ruled the Indian smartphone market in the third quarter of this year (July to September). It shipped 9.1 million units during that time, up from 7.2 million in Q3 of last year. vivo now has a 19% market share, whereas one year ago it was 17%.

It’s followed by Xiaomi, which shipped 7.8 million devices for a 17% market share. Its shipments were up by 200,000 units compared to last year, but its market share actually fell by 1%.

Samsung is in third with 16% of the pie, having shipped 7.5 million units, down from 18% and 7.9 million last year, respectively. Oppo and Realme round up the top five, the former with 6.3 million shipments and a 13% market share, the latter with 5.3 million shipments and 11% of the pie.

Oppo has grown the most since last year, by a whopping 43%, while Realme did 8% worse. Overall, smartphone shipments in India grew by 9% to 47.1 million units shipped. Canalys projects modest single-digit growth in 2025, with the ultra-low-end 5G segment remaining the key market driver.

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