Black Myth Tmall flagship store launches ahead of Lunar New Year

The official flagship store for the game Black Myth opened on Tmall on Jan. 15, reported Chinese media outlet DSB.cn. Alibaba Group’s IP operations platform Alifish and Tmall’s trendy toys division will provide the store with long-term operational and marketing support. The launch features over 30 products, including figurines, apparel, accessories, and household goods. To celebrate the Lunar New Year, the store has introduced limited-edition products, such as themed spring couplets and red envelopes for cash gifts. Earlier this year, Black Myth: Wukong won the 2024 Steam Game of the Year award. [DSB.cn, in Chinese]