The Row Fall 2025 Ready-to-Wear

Whether at one of The Row’s constellation of stores, or on today’s visit to the Paris headquarters, there is something both seductive and comforting about experiencing The Row-iverse in its entirety—that air of impeccably honed taste across design and art, the mannequins in looks that project polish and ease in equal measure. The rooms were perfumed this morning with opulent white lilies and arranged with racks where you are as likely to find a sumptuous cashmere coat or an apron top in micro sequins as a sweater that has been skilfully pilled for a lived-in allure.

At this time of year and again in June, The Row opts for a low-key reveal of its women’s and men’s collections instead of a show. The images here were photographed by Mark Borthwick, whose artful direction of movement and split-frame compositions led us around the season’s more straightforward silhouettes. Some are deceptively simple; see the rounded sleeves of a blouse that ripple down the arms when worn, or the double-layered coat with an exposed lining. Some are legitimately simple, such as the relaxed cuts of several men’s pieces. Tailoring is treated with a fluid touch—including more feminine draped looks—with neatness as a kind of best practice. What feel like ’80s-era preppy-slash-collegiate stylings or Italian sportswear influences surface briefly, only to be painted over in muted tones and pared back with cleaner lines. Think Giorgio Morandi in wearable form.

Much as how the word ‘wearable’ shed its negative connotations in the fashion world post-Covid, ‘product’ is now being newly embraced in luxury to emphasize usefulness rather than frivolity. The teams at The Row have figured out how to deliver this across all their categories but especially with the accessories, from new canvas totes trimmed with leather to pumps with a flattering rounded square toe and lug sole derbies. More than hero items, they are keeper items. You may spend a fortune up front but you will have them for years.

While it remains to be seen how The Row-iverse will expand following the double investment from the Wertheimer and L’Oréal families, with Mary-Kate and Ashley Olsen as majority stakeholders, they are likely to continue insisting on unfussy clothes for a rarefied group. Let the dramas and excitement play out elsewhere. Here, for now anyway, the calm and consistency are most welcome.