Advertising Week Briefing: The definitive Digiday guide to what’s in and out at Advertising Week 2024

By Digiday Editors • October 4, 2024 •

Keep up to date with Digiday’s annual coverage of Advertising Week in New York. More from the series →

This year’s Advertising Week will kick off on Monday in Manhattan. To get ahead of the event, here’s what Digiday predicts will be in and out at the conference.

In
Holdcos talking up creativity

Out
Holdcos talking up AI

In
Retail media concerns

Out
Retail media hype

In
Discussing fractional CMOs

Out
Discussing rock-star CMOs

In
Brands hedging diversity commitments

Out
Brands trumpeting diversity commitments

In
Talking about the Amazon upfront

Out
Talking about the Netflix upfront

In
Resurgence of brand building

Out
Focus on performance marketing

In
Nostalgia overload

Out
Taking risks with new ideas

In
AI courting ad dollars

Out
AI as just a tool

In
Sports orgs betting on creators for growth

Out
Entertainment cos betting on creators for growth

In
Partnering with viral creators

Out
Ignoring viral creators and using trends they create without them

Coverage elsewhere from Digiday:

Here are some of the topics that will most likely be addressed at Advertising Week this year — and some of our explainer coverage to help contextualize it:

Retail media: How brands’ retail media strategies are maturing

Google ramifications: What happens in the Google ad tech antitrust trial now that testimony is done?

AI: The art of negotiating AI deals, according to Time COO Mark Howard

Gaming and esports: Roblox is starting to take programmatic advertising more seriously

Brand building: Why Nike’s CFO says ‘it’s incredibly important for Nike to win with runners’ to right the brand’s ship

Read more of Digiday’s marketing coverage.

Advertising Week Briefing: The definitive Digiday guide to what’s in and out at Advertising Week 2024

Here’s what’s in and out at Advertising Week 2024.