Ajua Acquires Competitor Rate My Service (RMS) in a Consolidation Move

Ajua, a Customer Experience (CX) platform has acquired Rate My Service (RMS), a Kenyan Customer and Employee Experience platform, in a consolidation move.

The terms of the deal were not disclosed but the acquisition deepens Ajua’s expertise, reinforcing its local relevance, and accelerates its vision to become the largest Experience Management platform across Africa.

According to Nyasha Mutsekwa, Ajua CEO, “This acquisition is a game-changer for the African CX landscape. Bringing RMS into the Ajua family not only deepens our local expertise but also significantly expands our collective reach. It’s a powerful step towards realizing our goal of building the biggest and most robust CX platform in Africa, empowering businesses to truly understand and serve their customers with unparalleled precision.”

The acquisition and integration of Rate My Service into Ajua will combine two of Africa’s prominent CX platforms into one to expand reach and enhance capabilities across the continent. With the integration, Ajua is poised to deliver even more impactful and tailored CX strategies to businesses.

Ajua is present in Africa and the Caribbean and offers a comprehensive suite of CX solutions that enable businesses to gather, analyze and act on customer feedback. Built on Amazon Web Services (AWS), Ajua and RMS provide unparalleled scalability, security and reliability. Furthermore, Ajua and RMS boast direct integration with Google and Meta (including WhatsApp), offering seamless and accessible customer interaction channels.

The addition of Rate My Service’s specialized solutions further strengthens Ajua’s ability to provide a holistic and highly localized CX offering, catering to the diverse needs of businesses across various sectors. This strategic move underscores Ajua’s commitment to driving innovation and setting the standard for customer-centric growth in the African market.

Rate My Service is a Kenyan-based Customer and Employee Experience platform focused on providing innovative feedback solutions to businesses. Known for its strong local market understanding, RMS helps companies to drive business growth through a deeper understanding of its customers and employees.

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