AMD Radeon RX 9070 expected to start at $479, available as soon as late January

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Rumor mill: Multiple sources suggest that a reveal or reviews for the mid-range Radeon RX 9070 and 9070 XT GPUs could go live in the coming weeks. Additionally, speculation is mounting that AMD may be looking to counter Nvidia’s high-end GPU launches by focusing on more competitively priced RDNA 4 offerings.

Let’s dive into the juiciest rumor from Chiphell: pricing for the RX 9070 XT. According to a post on the forum, AMD might price the reference 9070 XT at $479, with custom third-party models starting around $549. If true, that’s a compelling price point for what’s expected to be a solid 1440p GPU.

Of course, pricing rumors should always be taken with a grain of salt until official confirmation arrives. However, this rumor aligns somewhat with AMD executive Frank Azor’s recent (albeit vague) comments in a Spanish interview. Azor hinted that RDNA 4 pricing would range between $300 for budget models and over $1,000 for high-end offerings, steering clear of either extreme.

The RDNA 4 series was officially announced at CES 2025 earlier this week. While AMD shared little beyond the new numbering scheme – intended to simplify comparisons with competing Nvidia GPUs –it has already generated significant buzz.

Beyond pricing, another rumor gaining traction – again from Chiphell – suggests that AMD has set January 22 as either the review embargo lift date or the official unveiling of the RX 9070 specs. While the rumor specifically mentions the 9070, it’s reasonable to assume that both the 9070 and 9070 XT will be part of the reveal.

Adding more fuel to the speculation is an Instagram tease from XFX, which used the hashtag #Navi48 – the GPU codename for the RX 9070 – and hinted at a potential January 24 announcement.

The conflicting information makes it hard to pin down the exact timeline, but late January seems increasingly likely as the moment we’ll get our first proper look at these mid-range RDNA 4 GPUs.

As for why AMD may have chosen this timing, the title of Frank Azor’s recent interview, as reported by VideoCardz, hinted that AMD is waiting for Nvidia to announce pricing for their own next-gen GPUs. This suggests AMD might price the RX 9070 series in direct reaction to Nvidia’s offerings – though, of course, this remains in the realm of speculation.