It’s all part of Apple’s push into the smart home market.
New details about Apple’s smart home plans.
Credit: Neil Godwin / Future Publishing / Getty Images
Apple’s push for smart home devices might include a smart doorbell.
According to Bloomberg’s Mark Gurman, Apple is working on a doorbell with facial recognition technology that would wirelessly connect to a deadbolt lock and unlock the door for its residents, like Face ID for iPhone.
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Reports of a smart doorbell comes after Apple’s rumored plans to launch a smart home hub and security camera to compete with Amazon Ring and Google Nest. After cancelling its plans for developing some kind of car, and the lukewarm response to Apple Vision Pro, Gurman says Apple is refocusing its efforts on smart home devices that integrate with its existing product ecosystem.
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The company reportedly believes its advantage in the well-established market is Apple’s commitment to privacy, so users might trust their devices over devices like Ring, which has had some controversial privacy breaches in the past. Apple’s smart home devices might store its data in iCloud which have the added benefit of boosting revenue with data storage subscriptions.
For the smart doorbell, Apple might make it compatible with third party locking systems with its preexisting Apple HomeKit support, or partner with a specific smart lock manufacturer.
Apple is reportedly already deep into the development stages of its smart doorbell, but wouldn’t launch it until after the smart home hub, which isn’t expected until 2026.
Cecily is a tech reporter at Mashable who covers AI, Apple, and emerging tech trends. Before getting her master’s degree at Columbia Journalism School, she spent several years working with startups and social impact businesses for Unreasonable Group and B Lab. Before that, she co-founded a startup consulting business for emerging entrepreneurial hubs in South America, Europe, and Asia. You can find her on Twitter at @cecily_mauran.
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