WEBWIRE – Monday, June 30, 2025
Brazil is emerging as a pillar of growth and sustainability for BBVA in Latin America, with the formal launch of its local operations in the country. With a permanent office now up and running in So Paulo, an initial product offering in place, and a rapidly growing team, the bank is entering a new phase in its regional strategy, reaffirming its commitment to key markets across the region.
BBVAhas officially launched local operations in Brazil, underscoring its commitment to one of the most important financial markets in Latin America and aligning with one of the Groups strategic priorities:strengthening its position in the corporate banking segment.This expansion reaffirms BBVAs commitment to supportingcorporateandinstitutionalclients in key markets through specialized solutions that foster regional and international growth.
Over the past few weeks, the bank has rolled out its first local products:FX Spot, Forwards, and trade finance solutions.After receiving the necessary approvals from the Central Bank of Brazil in May and completing a pilot phase with a select group of clients, these products are now available to its broader client base. This move enhances BBVAs support for subsidiaries of international groups that it already serves in other regions,strengthening its presence in this key market and positioning itself as a leading bank for large corporate and institutional clients in Brazil.
The So Paulo office currently hasa team of nearly 60 professionals, recruited from top-tier financial institutions in the local market.The rapid team build-out highlights BBVAs ability to attract highly qualified talent thanks to a compelling growth project in an increasingly competitive and dynamic environment.
A regional hub for scalable growth
A cornerstone of this rollout has beenthe opening of BBVAs new permanent office, located in Faria Lima, So Paulos premier financial district. The office, now fully operational, is designed to support the banks sustained growth in Brazil and serve as a strategic hub for its regional aspirations.
Brazil is a key market from which we project our regional growth and enhance our global offering. In recent months, we have expanded our footprint, deepened key relationships, and reaffirmed our long-term vision. We are entering the market with ambition, and, more importantly, with a conviction that continues to grow: to become the Latam House of Choice for our clients, saidMara Agustina Ramrez, Head of CIB in Brazil.
Aligned with its roadmap, the bank plans to introduce new products in the last quarter of the year, includingcross-currencyswaps(CCS) and bonds. It also expects to launch its firstcash management productsby mid-2026, while continuing to build capabilities inGlobal Marketsproducts as well as in corporate lending, both short and long term.
Through these developments, BBVA is not only expanding its operational presence in Brazil but also advancing its aspiration to lead corporate banking in Latin America.With a focus on blue-chip clients,the bank is making steady progress toward becoming a regional benchmarkone capable of supporting clients in a demanding yet opportunity-rich economic environment.
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