BTCC Marketing Executive: Reputation and Research Now Drive Athlete Crypto Deals

The landscape of crypto-sports partnerships has shifted from impulsive endorsements to a more strategic and reputation-focused approach. Aaryn Ling of BTCC Exchange emphasizes the importance of athletes understanding the projects they endorse. A New Era for Crypto-Sports Endorsements The world of crypto-sports partnerships, once a whirlwind of flashy endorsements and impulsive deals…