Mr Viral
In a landmark deal that signals rising investor confidence in Kenya’s tourism sector, Africa Travel Investments Ltd, a European-based tourism investment firm backed by Africa’s richest man, Aliko Dangote, has acquired 100% of Pollman’s Tours and Safaris Ltd, Kenya’s oldest and most iconic tour company.
The transaction has been approved unconditionally by the Competition Authority of Kenya (CAK). The watchdog concluded that the deal would not reduce market competition (PDF) or raise any public interest concerns, citing Pollman’s strong market standing and Africa Travel Investments’ lack of prior operations in the country.
Pollman’s Tours and Safaris, established in the 1950s, is a pioneer in East Africa’s safari industry. With a track record spanning more than 70 years, Pollman’s has become synonymous with high-quality safari experiences, attracting travelers from across the globe. The company has received multiple accolades, including being named Kenya’s Leading Destination Management Company at the World Travel Awards.
The acquiring entity, Africa Travel Investments Ltd, is actively building a pan-African tourism portfolio. The firm’s backing by Aliko Dangote, Africa’s wealthiest man and the founder of the Dangote Group, underscores the significance of the acquisition. Dangote is globally recognized for his investments in manufacturing, infrastructure, and agriculture, and his net worth is currently estimated at over US$23.8 billion.
“This acquisition represents a strategic entry into the East African tourism market,” said a spokesperson for Africa Travel Investments. “Pollman’s is a storied brand with a heritage of excellence, and we are excited to build on that legacy.”
With this acquisition, Africa Travel Investments is expected to bolster Kenya’s tourism appeal by introducing new investments, enhancing service offerings, and expanding regional tourism networks.
The deal reflects a broader trend of global investors targeting East Africa’s booming tourism industry — a sector poised for substantial growth following a post-pandemic recovery and increased international arrivals.
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