February Rookie Idol Group Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for rookie idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of various rookie idol groups, using big data collected from January 4 to February 4. Only idols who debuted in 2023 or later were considered for the rankings.

BABYMONSTER shot to the top of this month’s list after seeing an impressive 113.52 percent increase in their brand reputation index, bringing their total score for February to 1,692,919. High-ranking phrases in the group’s keyword analysis included “BILLIONAIRE,” “world tour,” and “MONSTIEZ,” while their highest-ranking related terms included “prove,” “reveal,” and “surpass.” BABYMONSTER’s positivity-negativity analysis also revealed a score of 90.43 percent positive reactions.

TWS took second place for the month with a brand reputation index of 1,567,254, marking a 9.01 percent increase in their score since January.

BOYNEXTDOOR rose to third place with a brand reputation index of 1,142,320, marking a 36.63 percent jump in their score since last month.

QWER came in fourth place with a brand reputation index of 951,643, while ILLIT rounded out the top five for February with a score of 723,354.

Check out the top 30 for this month below!

BABYMONSTER
TWS
BOYNEXTDOOR
QWER
ILLIT
izna
ZEROBASEONE
RIIZE
tripleS
KickFlip
KISS OF LIFE
MEOVV
UNIS
n.SSign
KATSEYE
HORI7ON
Big Ocean
ADYA
NOWADAYS
ARTMS
XLOV
Candy Shop
tracer
SPIA
FANTASY BOYS
Geenius
RESCENE
EVNNE
L5ST
SAY MY NAME