Formula 1 has announced a new deal with Asian Gambling Giant 96M

Formula 1 has announced a new partnership with Asian gambling giant 96M, making it the official betting partner for the world’s most prestigious racing circuit.

This collaboration aims to boost Formula 1’s presence in Asian markets, going beyond traditional advertising to provide exclusive insights and enhanced betting options on the 96MSports platform.

One of the standout features of this deal is the creation of a fan forum, where enthusiasts can discuss the latest F1 news, share favorite bets, and engage with other fans. This will provide a more interactive experience, giving customers greater access to the rapidly expanding sport. 96M now joins a lineup of other gambling partners for Formula 1, including 188Bet, Stake, PartyPoker & Casino, and W66.

For 96M, this partnership marks a major milestone. As one of the top online casinos in Asia, the company is keen to expand its sportsbook offerings. The exclusive Formula 1 deal is expected to strengthen its position in the market and increase its reach, potentially boosting the popularity of both the platform and the sport across Asia. Formula 1 has been strategically growing its global footprint, most notably in the U.S., where its popularity has surged in recent years. With its sights now set on Asia, the hope is to replicate this success in the region.

Formula 1’s partnerships with major brands like McDonald’s, Amazon, Rolex, and Qatar Airways have played a key role in its global expansion. These collaborations have provided the financial backing needed to aggressively enter new markets. Similarly, partnerships with sportsbooks have been a winning strategy for the sport, as the growing popularity of sports betting brings increased exposure to new audiences.

The next round of the 2024 Formula 1 World Championship will take place at the United States Grand Prix in Texas, continuing to build excitement as the sport expands globally.

This partnership with Formula 1 is the second major move for 96M in the last two months. The company recently partnered with CMB Sports, launching its sportsbook platform in Thailand. CMB Sports praised 96M for its international presence and deep expertise in the industry, expressing confidence that the collaboration will fuel mutual growth on a global scale.