Mr Viral
For the holiday season, H&M take on elevated slope style with Chamonix-founded luxury ski and lifestyle brand, Perfect Moment to create a collection for aprs-ski and beyond.
WEBWIRE – Thursday, November 6, 2025
The 28-piece capsule features statement outerwear, striking separates, knitwear and winter-ready accessories that exude fierce glamour. The designs are a nod to Perfect Moments performance-led skiwear, while the mix- and-match approach means the collection can go from the chalet to the city in a flash.
Weve loved translating our distinct brand DNA into a perfect Apres-Ski capsule for H&M. Working with the teams in Stockholm has been a highlight moments to remember for sure. I cant wait to see our joint community of Moment Makers now bring it all to life.
Jane Gottschalk, Creative Director and Founder of Perfect Moment.
Were thrilled to be collaborating with Perfect Moment on this winter collection its unexpected, dynamic, and sure to spark excitement. The silhouettes are glamorous yet laid-back just like aprs-ski but also has a real edge with the leather, faux fur and textured knits.
Ann-Sofie Johansson, Creative Advisor and Head of Design Womenswear at H&M
Key pieces include a burgundy faux fur puffer jacket with a hood that hits just above the hips, a black and white star print puffer jacket with a jacquard belt, burgundy leather trousers based on ski pants with a subtle bootcut and zips up the calves, a loop knit cardigan with striped knit trims, and a matching burgundy knitted set of button top and shorts. For accessories, there are faux fur tall moon boots, padded short moon boots, hats with pom-poms, wraparound sunglasses and an oversized star-print wool and mohair scarf.
The colour palette draws on Perfect Moments iconic use of black, white and silver, and introduces a decadent burgundy and icy blue as a contrast. Materials include faux fur, leather, lurex knit, merino wool, mohair and cashmere blends. Prints are a play on Perfect Moments logo the North Star which also feature on each piece as a mark of distinction. Details like oversized hoods, toggles at waist to cinch in if desired, jacquard trims and pom-poms balance function and style.
Perfect Moment H&M will be available in selected stores and at hm.com from 2 December.
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