July Individual Rookie Idol Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual rookie idols!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of various rookie idols, using big data collected from June 2 to July 2. Only idols who debuted in 2024 or later were considered for the rankings.

MEOVV’s Anna topped this month’s list with a brand reputation index of 354,076, marking an 82.67 percent increase in her score since June. High-ranking phrases in her keyword analysis included “Teddy,” “cat,” and “sunji haejang soup,” while her highest-ranking related terms included “lovely,” “pretty,” and “good eater.” Anna’s positivity-negativity analysis also revealed a score of 88.91 percent positive reactions.

ILLIT’s Wonhee rose to second place with a brand reputation index of 325,376, marking a 63.88 percent increase in her score since last month.

KiiiKiii’s Jiyu held onto her spot at third place with a brand reputation index of 282,640, marking a 35.40 percent rise in her score since June.

izna’s Yoon Jiyoon took fourth place with a brand reputation index of 238,640, marking a 50.07 percent rise in her score since last month.

Finally, ILLIT’s Minju came in at a close fifth with a brand reputation index of 234,752, marking an 8.37 percent increase in her score since June.

Check out the top 30 for this month below!

MEOVV’s Anna
ILLIT’s Wonhee
KiiiKiii’s Jiyu
izna’s Yoon Jiyoon
ILLIT’s Minju
KiiiKiii’s Haeum
Hearts2Hearts’ Ian
ILLIT’s Yunah
Hearts2Hearts’ Jiwoo
TWS’s Shinyu
ILLIT’s Moka
TWS’s Dohoon
KATSEYE’s Megan
KATSEYE’s Lara
ILLIT’s Iroha
KiiiKiii’s Kya
BABYMONSTER’s Ahyeon
izna’s Bang Jeemin
izna’s Mai
KATSEYE’s Yoonchae
TWS’s Hanjin
MEOVV’s Ella
KATSEYE’s Daniela
TWS’s Jihoon
Hearts2Hearts’ Carmen
Hearts2Hearts’ A-na
BABYMONSTER’s Asa
Hearts2Hearts’ Yuha
KATSEYE’s Manon
TWS’s Youngjae