Mr Viral
A new nonprofit, proof-of-concept initiative is hoping to crack the digital fashion conundrum in fashion via a series of upcoming events and partnerships with luxury’s biggest names.
Despite both luxury stalwarts and indie creatives embracing digital fashion, the industry’s mainstream breakthrough is proving a long slog. A new cross-platform initiative, spearheaded by some of virtual fashion’s leading disruptors, is intended to change that.
The Digital Fashion Designers’ Council, set to officially launch Tuesday next week, is the latest project striving to bring Web3 closer to the masses. Established by Cash Labs founder David Cash, its board boasts a lengthy roster of digital fashion proponents, including: ShowStudio founder and star photographer Nick Knight; Red Dao founding member Megan Kaspar; 3D artist Antoni Tudisco; Vogue Singapore publisher Bettina Von Schlippe; DressX founders Daria Shapovalova and Natalia Modenova; 9dcc founder Gmoney; Draup founder Dani Loftus; and co-founder of the Institute of Digital Fashion, Leanne Elliot-Young.
Other supporters include Beyond Studio, Mad Global, Threedium, Karta, and Fffaceme.
The goal is simple but ambitious. With phygital fashion still struggling to translate to certain formats, the Council has designed a new tool – coined Reality Spectrum Matrix – which aims to present virtual looks across multiple channels and platforms, including headsets, metaverses, social media, and gaming. Continue to read the full article here
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