May Variety Star Brand Reputation Rankings Announced

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from Aprli 3 to May 3.

Yoo Jae Suk topped this month’s list with a brand reputation index of 6,145,844 for May. High-ranking phrases in his keyword analysis included “How Do You Play?”, “Running Man,” and “Just an Excuse,” while his highest-ranking related terms included “familiar,” “communicate,” and “talk.” Yoo Jae Suk’s positivity-negativity analysis also revealed a score of 91.28 percent positive reactions.

Kim Jong Min, who tied the knot last month, shot to second place after seeing a 105.13 percent increase in his brand reputation index since April. His total score for the month came out to 4,580,225.

Kim Jong Kook rose to third place with a brand reputation index of 3,627,883, marking a 32.81 percent increase in his score since last month.

Shin Dong Yup took fourth place with a brand reputation index of 2,142,165, and Cho Sae Ho came in at a close fifth with a score of 2,116,045.

Check out the top 30 for this month below!

Yoo Jae Suk
Kim Jong Min
Kim Jong Kook
Shin Dong Yup
Cho Sae Ho
Lee Young Ja
Kang Ho Dong
Kim Joon Ho
Kim Sook
Kim Won Hoon
Ahn Jung Hwan
Super Junior’s Kim Heechul
Song Ji Hyo
Defconn
Seo Jang Hoon
Lee Kyung Kyu
Jung Hyung Don
Tak Jae Hoon
Hong Hyun Hee
Lee Soo Geun
Kim Gura
Yang Se Chan
Kim Dong Hyun
Lee Ji Hye
SECHSKIES’s Eun Ji Won
Kim Young Chul
Im Woo Il
Kim Sung Joo
Hong Jin Kyung
HaHa