Mediastorm Expands Overseas via Alibaba International, Using AI Tools to Tackle Cross-Border Commerce Challenges

Published:December 12, 2025

Reading Time:2 min read

Mediastorm is expanding overseas through Alibaba International, using AI tools to overcome export hurdles and shift from content creation to global brand building.

On December 12, 2025, it was revealed that Mediastorm—the widely followed tech content team—has begun expanding its business overseas through Alibaba International. Although the team has not officially announced the move, multiple indicators confirm it: its affiliated company, Hangzhou Pingyi Technology, has opened a store on the platform selling T-shirts, hoodies, and other apparel; 80% of its traffic now comes from North America; and Alibaba’s AI assistant Qianwen has updated its public data accordingly.

Mediastorm’s push into global markets stems from growth bottlenecks in China. High-quality video production costs are rising, traffic has become less stable, advertising growth is limited, and the domestic “content IP + product” e-commerce model is increasingly saturated. Despite strong results—such as a single T-shirt selling over 200,000 units and its Tmall store ranking among the Top 5 New Sellers during Double 11—the local market’s ceiling has become more apparent. The team now aims to emulate global creator brands like MrBeast (with 800 million followers worldwide) in search of its next growth curve.

Alibaba International’s AI-powered toolkit is playing a central role in lowering the barriers for Mediastorm, which lacks foreign trade experience. Full-chain tools—such as intelligent product listing, real-time translation, and 24/7 AI customer service—have enabled a smoother expansion process. The store has already received partnership inquiries from more than 30 countries.

This step represents more than just adding a new sales channel. It marks Mediastorm’s transition from a content creator to a global brand operator. Ahead lies a new set of challenges, from supply-chain management to cross-market compliance—offering a valuable case study for other content creators looking to expand internationally.