Mr Viral
WEBWIRE – Friday, February 7, 2025
Its the focal point for alcohol abstinence every year but latest data can reveal that Dry January has been overtaken by Christmas when it comes to swapping booze for no or low alcoholic versions.
While Dry January is still growing in popularity as an event to exercise alcohol restraint, latest data from Tesco shows that demand for no and low drinks soars even higher during the festive party month of December.
The supermarket has just seen all-time record demand for no and low drinks in the four weeks running up to Christmas with sales up by more than 15 per cent on the previous year.
But interestingly, from a health perspective, that thirst for no and low drinks has continued right into Dry January with overall demand at Tesco up by more than 20 per cent.
Broken down the actual figures look like this:
No and low wine demand up 15 per centNo and low beer demand up 10 per cent on Dry January 2024No and low spirits up nearly 5 per centTesco Beer and Cider buyer David Albon said:
Its almost become trendy, especially in young people, tomoderateat these key occasions of the yearsomething that is very much reflected in the rising demand we are seeing for no and low drinks at Christmas and for Dry January.
And thats a very different picture to what we were seeing, even just five years ago, when they main demand for no and low drinks came in Dry January.
But there is a now such a strong consumer confidence in the quality of the no and low drinks available that demand also now surges during the summer months.
No and Low Beerhas been the biggest winner in the last year with shoppers now so confident in the quality of the products available that they are buying in multi-pack sizes rather than single bottles or cans. Thats the equivalent in litres of a 20 per cent rise on the previous year.
This year the supermarket included a no/low brew Lucky Saints Alcohol Free Beer – with its Finest Club Card Meal Deal offering for the first time ever and which has become very popular with customers.
Among the most popular no and low drinks during Dry January have been:
Corona 0.0% 12 pack up by more than 250 per centGuinness 0% 10 packs up by more than 100 percentGordons Pink Gin demand up by 15 per cent on last yearReady to Drink cocktails up by more than 10 per centDrinkaware, an independent UK alcohol education charity which helps people make better choices about their drinking said that the growth in demand for no and low drinks in the last year was very positive.
Karen Tyrell, CEO of the charity Drinkaware said:
Its fantastic to see the strong demand for no and low-alcohol at Christmas, not just in January.
Swapping out alcohol for a no or low alternative is fast becoming a popular choice all year round. Our research shows that more than 4 in 10 UK drinkers choose these options as a way to moderate their drinking.
They also help you stay within the Chief Medical Officers low-risk guidelines of 14 units a week. To better understand the risks of your own drinking take the free Drinkaware Drinking Check on our website today”
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