Moroccan startup ToumAI raises €1 million to develop its AI platform

ToumAI, a Moroccan startup specializing in artificial intelligence  for customer experience has raised €1 million to accelerate the development of Its AI platform, HolistiCX, an advanced AI platform designed to analyze customer interactions in real-time.

The funding was led  by Orange Fab Maroc, the startup accelerator of the Orange Group, with participation from other investors, including Orange Ventures, Digital Africa, Launch Africa, and Madica Ventures.

Hendrik Kasteel, CEO of Orange Maroc, stated, “We are thrilled to support ToumAI in this new phase of its growth. Their expertise in AI and vision for transforming the customer experience align perfectly with our strategy to invest in cutting-edge technologies.”

Founded in June 2020, ToumAI develops AI-powered solutions designed to improve customer experience (CX) by addressing language barriers and cultural nuances.

The company’s HolistiCX suite enables businesses to tailor interactions based on generational preferences, emotional profiles, communication channels, and cultural backgrounds.

ToumAI’s technology focuses on enhancing voice commands in local languages, improving interactive voice response (IVR) systems, and enabling advanced churn detection.

The company aggregates data across departments to provide actionable insights, quality control, and recommendations for CX improvement.

ToumAI’s focus on multilingual expression and cultural sensitivity distinguishes it in a market where many AI solutions struggle with these complexities.

This technology can understand thousands of dialects, enabling businesses to connect with diverse customer bases more effectively. This capability is particularly relevant in regions with numerous local languages and dialects, such as Morocco and other parts of Africa.

With high illiteracy rates across Africa, particularly in sub-Saharan West Africa, a substantial portion of the population relies on oral communication. ToumAI aims to help businesses understand and engage with these communities.

Currently, the company has operations in Morocco, Senegal, and Malta, with plans to enter Tunisia soon.ToumAI has also secured partnerships with several organizations, including AIOX Labs, Open Startups, Incubateur Provence-Côte d’Azur, Wenov, OrangeFab, and Inwi Innov.

The company’s co-founders, Youcef Rahmani (COO) and Imade Benelallam, emphasized their commitment to making CX more inclusive and adaptable.

They highlighted the contributions of their team, which includes PhDs and industry experts, and acknowledged the support received from investors, clients, and partners. ToumAI also benefits from its participation in programs like the Intel AI Liftoff and NVIDIA AI Inception Program.