NIO’s Third Brand ‘Firefly’ Officially Announced

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On December 18th, NIO‘s third brand “firefly” officially launched its official WeChat account, public account, and mini program. At the same time, the brand logo was also unveiled.

The image shows that the logo of Firefly is in the shape of a “Y”. The official statement says that the brand inspiration comes from fireflies’ “small and agile, full of energy, and vibrant” characteristics. The brand symbol is a flying glowing firefly: “The upper part resembles the wings of a firefly, symbolizing free flight; the lower part is the flickering light of a firefly, symbolizing inner strength.

In terms of brand positioning, the official statement indicates that this brand is created for “urban people who yearn for freedom and love life,” and it is an intelligent electric high-end small car brand originating from NIO.

SEE ALSO: NIO’s Third Brand “Firefly” First Car Revealed, Expected to Debut in Q3

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We also support Hindi language, do you want change to it?

हम यह भी हिन्दी भाषा का समर्थन है, आप इसे करने के लिए परिवर्तन करना चाहते हैं?

Yes(ह)

We also support Punjabi language, do you want change to it?

ਸਾਨੂੰ ਇਹ ਵੀ ਪੰਜਾਬੀ ਭਾਸ਼ਾ ਨੂੰ ਸਹਿਯੋਗ ਹੈ, ਤੁਹਾਨੂੰ ਇਸ ਨੂੰ ਕਰਨ ਲਈ ਤਬਦੀਲੀ ਚਾਹੁੰਦੇ ਹੋ?

Yes(ਜ)

We also support Bengali language, do you want change to it?

আমরা বাংলা ভাষা সমর্থন, আপনি এটি পরিবর্তন করতে চান?

Yes(হ)

We also support Burmese language, do you want change to it?

ငါတို့သည်လည်း, မြန်မာဘာသာစကားကိုထောကျပံ့သငျသညျကအပြောင်းအလဲလိုသလဲ

Yes(ဟုတ်ကဲ့)

We also support Nepali language, do you want change to it?

हामी पनि नेपाली भाषा समर्थन, तपाईं यसलाई परिवर्तन गर्न चाहनुहुन्छ?

Yes(ह)

We also support Tagalog language, do you want change to it?

Sinusuportahan din namin ang Tagalog wika, ang gusto mong pagbabago dito?

Yes(oo)

We also support Malay language, do you want change to it?

Kami juga menyokong bahasa Melayu, adakah anda mahu perubahan kepadanya?

Yes(yes)

We also support Indonesian language, do you want change to it?

Kami juga mendukung bahasa Indonesia, apakah Anda ingin perubahan untuk itu?

Yes(Iya)

We also support Thai language, do you want change to it?

นอกจากนี้เรายังสนับสนุนภาษาไทย, คุณต้องการที่เปลี่ยนแปลงไปได้หรือไม่

Yes(ใช่)