Mr Viral
We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
Oh, You’ve Got $30? Don’t Spend It All In One Place But *Do* Get One Of These 53 Beauty Products For Less And Enjoy The Money You Have Left OverMedicube’s “Zero Pore” Pads are about to give you skin as smooth as sin.
1. E.l.f’s Lash Xtndr Tubing Mascara so you can finally have the thick, full lashes you’ve dreamed of, even if your flimsy natural lashes hardly hold up standard mascaras. This uses a unique “tubing” formula that boasts being smudge-free. And if you have fragile lashes? This can be easily wiped clean! It’s also available in *brown*, which is a huge deal for folks with warm hair colors and blonde lashes, as it doesn’t clash with your natural coloring (speaking for my own red-headed self here).
Emma Lord/BuzzFeed
Check out a TikTok of the E.l.f. tubing mascara in action.
BuzzFeed Senior Writer Emma Lord has this to say: “I am not a new human to the tubing mascara game, and in fact readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn’t even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I’ve tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I’m like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I’m a big fan of the brown shade (which is what I’m wearing above!), but it also comes in black and soft black.”
Get it from Amazon for $7 (available in three shades).
2. A bottle of Elizavecca hair treatment, which, like Olaplex, has repairing properties like collagen and protein extracts to aid in hair health. Apply this after you shampoo, let it sit for 5 minutes (where you can race through a shave or a song in the shower — you do you), and then rinse it out. Stronger hair care, here we come!
This is designed to work on all hair types, with reviewers with 2b to 4c curls mentioning it worked for them!
Promising review: “I have been buying this for a long time for me and my daughter. I have thin, curly hair but it gets dry in the winter and this really brings it back to life. My daughter has THICK and super curly hair and it keeps her hair so hydrated (we use it as a mask every two weeks on her). Highly recommend.” —Marina M.
Check out BuzzFeed’s full review of the Elizavecca hair treatment for more deets!
Get a bottle from Amazon for $7.60.
3. Olay Super Serum Body Wash (the body wash version of Olay’s cult favorite facial Super Serum) — this is so soothing it’s basically gonna feel like giving your dry skin a niacinamide-forward bottle of red, with notes of shea butter and a whiff of collagen peptides that’ll treat your ~full body~ to 24-hour hydration. Ahhh, drink that all in.
Promising review: “I recently tried the Olay Super Serum Body Wash, and I am absolutely in love with it! The formula is incredibly hydrating, leaving my skin feeling soft and smooth after every use. It lathers beautifully and has a lovely, light fragrance that isn’t overpowering. After just a few uses, I noticed my skin looked more radiant and felt deeply moisturized. The addition of serums in the body wash is a game-changer my skin feels nourished, and I no longer need to apply lotion right after showering. Highly recommend this to anyone looking for a luxurious, skin-loving body wash!” —Darina
Get it from Amazon for $12.99 (available in three styles).
4. A nail concealer with a brilliant blend of biotin and keratin to save your nails from yourself — years of acrylics and gel manicures were murder on your cuticles. Get yourself a nail polish that nourishes! Plus, if you like a clean, uniform look, you’re sure to love the sheer hint of pink color this has.
Promising reviews: “My Dior nail glow ran out, and I saw this brand had a [lookalike} for that. I liked this color even more… Excellent everyday, clean-looking polish. Seems stronger than Essie.” —reviewer22
“Growing out my nails has always been a challenge for me; I’m guilty of biting and peeling/picking at my nails when I’m nervous. This product has completely changed my nail game. It gives my nails a hard protective coating, and the tint of pink makes even my stubby nails look professional and pretty.” —Andi
Get it from Amazon for $5.36.
5. E.l.f. Halo Glow Liquid Filter for achieving the same dewy no-makeup-makeup effect of Charlotte Tilbury Flawless Filter (but at a price that doesn’t make you sweat). This also has a healthy dose of hydrating hyaluronic acid that your skin is gonna be glad to drink in every day.
Promising review: “If you like Charlotte Tilbury, flawless filter this is leaps and bounds better! Just buy it. The coverage is better, [it] makes my skin have the most amazing natural glow! The colors run with a more warm/yellow undertone which worked great for me! Spend a fraction of the price and just get it, you will be happy you did!” —Amazonreview
Get it from Amazon for $14 (available in 12 shades).
6. Medicube’s “Zero Pore” Pads, a beloved Korean skincare secret with a magical mix of lactic and salicylic acid that’ll redefine what “smooth” means to your skin. The dual-textured toner pads both exfoliate and refine your pores, making your face feel positively silky soft.
Promising review: “I kept seeing this product on social media and finally decided to give it a try. I use this twice daily and it’s been a couple of weeks and I definitely noticed my pores have shrunk. I even apply it to my neck and chest area. Product is soothing, gentle on my skin (have extremely sensitive skin), no strong smell, cottons are soft, and did not cause any breakouts! It’s great for the value and I’ll definity be repurchasing these.” —Ee El
Get a pack of 70 from Amazon for $18.90 (available in three other styles).
7. Nyx’s Lip IV Hydrating Gloss Serum for people who are sick and tired of their lip glosses lacking color, their lip balms lacking interest, and their lipsticks drying out their lips. This acts as a gloss, lip stain, and balm all in one for up to 12 hours of happy, hydrated, and good-lookin’ lips!
Promising review: “I normally don’t love lip products. I have small lips, and I am never really satisfied! But this stuff is sooooo good! You don’t even understand how moisturizing and glossy this is. It’s not sticky, very pigmented, and the stain it leaves behind is gorgeous! I got the Rosie one, and it’s chef’s kiss perfect! I’m totally getting more!” —Katherine Stanton
Get it from Amazon for $11.97 (available in 12 shades).
8. A sulfate- and paraben-free dry shampoo *foam* because washing, conditioning, and drying your hair is a LOT — and you don’t wanna do a lot! This uses cactus water (that dries in 60 seconds!) instead of powder, so it’s gonna give your hair a clean and voluminous look *without* making your scalp look and feel like it’s covered in dandruff. Suuure wish I’d known about this stuff sooner. I look like I have gray roots every time I use a typical dry shampoo.
Amazon
Promising review: “I have very, very fine and fragile hair. It’s wavy (2b–2c with some 3a curls mixed in). My ends are dry, and my scalp gets very oily quickly. When the product arrived, I was on second-day hair. I worked the foam through my roots and the sides of my head. The most oily places for me. It was easy to work through, and it smelled fresh and clean. My results were amazing! My roots looked clean, no residue or buildup like powder dry shampoos. My scalp does not itch, and it gives my fine, flat hair a ton of volume. Also, my hair looks thicker when I use it. I usually can’t go more than a day or two without washing my hair. With this product, I was able to go four days without washing my hair.” —Amelia Tilton
Get it from Amazon for $7.49.
9. Gold Bond’s firming neck and chest cream — whether you’ve noticed your neck skin practically hanging on for dear life thanks to that darn gravitational pull or find your décolletage creased in the center from side sleeping, the glycerin and aloe in this formula can give that delicate skin some much-needed hydration, while the salicylic acid can gently exfoliate dead skin cells. Reviewers say patience is worth it with this one, so give your body time to soak it all in and enjoy those results!
Promising review: “My dry neck and the annoying itchiness I used to experience have completely gone away after using this cream. It’s not only soothing, but it also feels like it’s really nourishing my skin. The firming benefits are a bonus! I highly recommend this product to anyone dealing with dryness or discomfort in their neck and chest area. It’s become a must-have in my skincare routine.” —JAcosta
Get it from Amazon for $11.97 (also available in a two-pack).
10. A root touchup powder great for folks with fine hair who would like the appearance of a fuller hairline *and* for anyone who wants to take longer breaks between coloring appointments. This includes a sponge for applying the powder — just rub it directly onto your hair. I learned about this product when looking for solutions for postpartum hair loss, and was awed that this had over 18,000 5-star reviews. Sold.
Check it out in action on TikTok here!
Promising review: “LOVE! So easy to use and perfect for helping my thinned hairline from postpartum hair loss. I tried a more expensive brand and liked this one more. Definitely recommend it for helping the hairline look fuller. I toss it in my makeup bag and apply quickly.” —Catie B.
Get it from Amazon for $17.95 (available in two sizes and 14 colors).
11. EOS’ Shea Butter Vanilla Cashmere body lotion sure to be the TikTok obsession you *too* are about to be obsessed with. This lightweight formula provides a soothing and long-lasting moisture barrier so your skin feels silky. Which is great, as it’s what we want lotion to do, but people are also losing it over how great this smells…many comparing the scent to $$ brands like Philosophy. Nice.
Promising reviews: “Heaven sent for your skin; heavenly scent to enjoy. This feels absolutely amazing going on. Gets absorbed quickly, for a lotion rich with oil. Doesn’t leave a greasy feeling, as long as you give it a minute or two to fully absorb. The scent is, for me anyway, like aromatherapy. It smells like an iced sugar cookie and is a great base layer for fragrance. Very relaxing.” —Dragonheart Jo
“I love everything about this lotion! I had been using a body butter that was ten times as expensive, but I was looking for a cheaper alternative and I am SO glad I found this! I immediately ordered three more bottles.” —Samantha
Get it from Amazon for $8.98.
12. Kahi Wrinkle Bounce Hydrating Multi-Balm, a must-have K-beauty product for anyone trying to achieve gorgeous, glowing, glass skin. This all-in-one moisturizer is formulated for your lips, eyes, and neck, which is one of the many reasons it’s been such a sensation on TikTok. This uses salmon complex and collagen to reduce fine lines while enhancing your skin with a smooth, hydrating glow for a “just out of the shower” effect.
I own this! I got it after finding it in a BuzzFeed article (yeah, they get me too) and it quickly became a necessity in my skincare routine. I tend to not wear makeup so anything I put on my skin, even for aesthetic, has to have a purpose. I also need the simplest skincare system possible or I wont do it, which has made this multi-use balm a real gift in my life! It feels so, so good and leaves my skin looking fresh.
Promising review: “Okay! So I was skeptical at first, but honestly, this stick is life changing!!! In a matter of minutes, my skin felt hydrated and plumped. After an hour, still hydrated. No greasy after feeling, very light, and you can feel your skin hydrated and absorbing. I love the fact that you can use it on your eyes, lips, and wrinkles!! Game changer for me and will def try the others!” —Kristy
Get it from Amazon for $22.99 (available in seven other formulas).
13. A set of “Golden Glow” under-eye gels made with a 24-karat gold collagen formula that’ll ease the look of dark circles and bags under your eyes and make your skin look positively ~golden~.
Dermora is a small business that specializes in eye masks and foot peels.
Promising review: “I have to say I was a skeptic on these but bought them anyway on a whim after seeing them on The Today Show. Much to my surprise I found they really did what they said they do. The puffiness under my eyes was substantially reduced, and my skin felt much softer and moisturized. They’re a great addition to your self-care.” —janiem
Get 15 pairs from Amazon for $9.99 (available in four set styles).
14. Cosrx’s Snail Mucin Repairing Essence reviewers love for the extra boost of hydration it gives their skin, helping clear up acne, inflammation, peeling, fine lines, and even eczema! Stop being ~sluggish~ about investing in your skincare routine and get this on your face. Fast.
Promising review: “If you can get over the ick factor of snail mucin, it is deeply hydrating and helps with hyperpigmentation and acne. Calms inflammation and redness. If you’re having flaky, dry skin from eczema or reactions to retinol, use this to help repair your skin barrier and keep your skin supple. It is a gentle occlusive and seals in moisture. Everyone’s skin is different. What works for me may not work for you. But I swear by the essence to help my reactive skin, repair the skin barrier, and help with my eczema. I will use it forever.” —Connie
Get it from Amazon for $16.98.
15. Sol de Janeiro Brazilian Bum Bum Cream formulated with cupuaçu butter, coconut oil, and açai oil to give your skin a powerful dose of hydration. It’ll also wake up and temporarily tighten your skin with the same stuff you use to become awake and alert for the day…caffeine! That’s right, our skin enjoys the stuff as much as the rest of us. This smells like vanilla and caramel, which means it’s basically a latte for your skin. Delicious. You can read more about the skincare benefits of caffeine at the Cleveland Clinic.
Promising review: “This stuff is magic. I’ve tried a lot of products, and this one works the best out of everything I’ve tried. I love the scent. Sol de Jeneiro makes a body spray of it, and I get lots of compliments every time I wear it.” —Stephanie Hooper
Get it from Amazon for $24+ (available in three sizes).
16. John Frieda Frizz Ease Dream Curls Air Dry Waves Styling Foam for folks who know in their heart their bedhead could look beautiful, but also know they’ll never get into a beauty routine (am I just talking about myself at this point?). This non-sticky product WANTS your hair to look gorgeous, and it’s happy to do all the work! Just scrunch it through your wet hair and air-dry your way to a beautifully styled ‘do.
Reviewers with straighter hair types say the foam helps add voluminous waves to their hair, while those with thicker, wavier hair types say this helps add a bit more definition and shine. This is no longer in my shopping cart — it’s being delivered to my door.
Promising review: “Love this stuff when I let my hair air dry! Keeps it from going frizzy. I use a lot of John Frieda products!” —JoAnn
Get it from Amazon for $8.95.
17. A bottle of Bio-Oil, beloved by many a skin-having human, made with a powerful blend of moisturizing oils and vitamins that’ll aid in fadin’ scars you’d rather have bippity-boppity-boop off your body.
Promising review: “I am a 70-year-old woman with all the skin issues those years bring: fine lines and wrinkles, skin discoloration, uneven skin tone, and dry patches. This oil is lightweight, absorbs nicely, and has a fairly pleasant smell, although a bit flowery. The main thing is it works. I could tell a difference in my skin the first week of use. My skin is hydrated and glowing, and the overall tone has improved considerably. Believe me when I say I have used a lot of serums, oils, and moisturizers over the years. I wish I had found this oil years ago.” —Connie J
Get it from Amazon for $11.12.
18. A retinol body lotion — sure, retinol is great for your face, but there’s a whole *body* of skin it can help out! This particularly dreamy, creamy formula helps promote skin cell turnover using retinol, while the ferulic acid firms skin to promote natural skin tightening.
Promising review: “I could kick myself for not trying this sooner! It is my new favorite lotion… After one night of using this, I woke up to smooth, soft moisturized skin that wasn’t itchy at all. This lotion goes on and absorbs beautifully. It’s not too thin or thick, and the scent is sensational… It’s not greasy or slick and does not have a residue that pills or transfers.” —TickTokAlice
Get it from Amazon for $19.99 (also available in a two-pack and other formulas).
19. A RobeCurls heatless hair curler — this satin-covered rod is designed to curl your hair while you sleep, and it’s damage-free! Skip the heat tools and just wrap damp hair around the plush curler at night. Then FALL ASLEEP, and it’ll do the rest. Wake up, pull this outta your hair, and enjoy your blowout-worthy bouncy curls.
Amazon
Emikeni is a woman-founded small business that specializes in heatless hair curling tools.
Promising review: “This is a game changer! I have very fine, silky hair and using heat tools on a daily basis is causing too much damage. This product is so easy to use and requires no heat! I recommend buying a small spray bottle and fill it with water. Before bed I usually spray my hair a little bit with water, brush it out, and put the silk rod in. I wear it overnight and barely feel it. Next day I have luscious, voluminous curls!” —Amazon Customer
Get it from Amazon for $27.99 (available in nine colors).
20. Cerave eye repair cream, which is cooked up with their famous blend of ceramides (a skincare “secret sauce” if you will) and a healthy dose of hyaluronic acid to boost hydration and niacinamide to help tighten and brighten the appearance of skin. If you’re revitalizing your skincare routine, add this to the mix and reduce the appearance of dark circles, under-eye puffiness, *and* fine lines. ~Eye~ love to see it.
Promising review: “What sorcery is this??? Listen I’m 48, and I’ve bought a lot of face cream ‘stuff’ over the years. Expensive stuff that did nothing. Finally started using Cerave thanks to my 19-year-old daughter and TikTok, lol. I decided to try the eye cream, and I noticed a difference the morning I started using it. The brightening is apparent. Love this stuff.” —Michelle Petrosh
Get it from Amazon for $14.44.
21. A hyaluronic acid serum — this can save your dry skin thanks to its *intense* hydrating properties that improve a dry complexion’s softness, smoothness, and ability to retain moisture. I feel soothed just thinking about it.
Promising review: “I’ve used several different kinds of serums for my face and this is my favorite so far. I use it right after my bath when my pores are open from the hot water and then apply my moisturizer right on top of it. My face normally gets very dry in the winter, but since I began using this serum it has been a lot better. It seemed like such a tiny bottle when I got it, but a little bit of this stuff goes a long way. I’ve been using it for several months now and still have half a bottle left.” —Michelle
Get it from Amazon for $9.99+ (available in different sizes/styles).
22. Cicapair Tiger Grass Color Correcting Treatment to help you embrace color theory with confidence. Take it from someone with skin the color of printer paper — nothing helps reduce redness better than a touch of green! This lightly tinted cream is designed to combat that blotchy redness while protecting your skin from the sun with a useful daily SPF 50. Check it out on TikTok here.
Promising review: “I have a really uneven skin tone, which is always accentuated in the morning. I don’t like putting makeup on when I wake up, and after seeing this on TikTok (I know I’m not alone in that), I bought it to see if it works, and OMG, it’s amazing. A little goes a long way, I put on sunscreen and dab this on my face and like magic, my skin looks even… even lessening [my] puffy under-eye! I never write reviews but I had to for this. It will forever be a part of my daily routine!” —Sara R.
Get it from Amazon for $25+ (available in two sizes).
23. Neutrogena Ultra Sheer Moisturizing Face SPF 60 Serum that’ll do its very darndest to protect your skin (without a white cast) no matter how much you’re out in the sun this summer. Reviewers rave about using this as a priming moisturizer. Any way to sneak some SPF into your makeup routine is a real win. My pasty self is buying this as we speak. Seriously.
Promising review: “I have been searching for a sunscreen like this for a long time. I really dislike putting anything heavy on my face and prefer a gel-like consistency. I am a big fan of the Neutrogena Hydro Boost Hyaluronic Acid serum and the texture of this sunscreen feels pretty close to that. I have tried much more expensive ‘serum’ sunscreens and find this one my favorite and for a much better price point.” —JHoch
Get it from Amazon for $14.88 (fragrance- and oxybenzone-free).
24. An E.l.f. Camo Liquid Blush — a blendable and buildable blush (say that five times fast) with a lightweight formula and a powerful pigment. If you’ve worked hard on your glass skin technique, finish off your routine with a blush that’s dewy and glossy to stay looking as smooth as glass.
Promising review: “This stuff is no joke. I like to use one product for my full face for a quick makeup routine, as eyeshadow, blush, and highlight all at once. When I tell you I need exactly two dots for my whole face, I couldn’t be more serious! It has a different, more glossy texture than a Rare Beauty blush, but the pigment is much stronger. Comes off very dewy and kind of glossy but can be made matte with powder. The only thing I will say is that if you overwork it, there can be small lifted spots, which happened to me when I first tried it because I used too much and then had to try to blend so much. Already purchased another color. Love E.l.f. makeup!” —oscar Julian zapotitla
Get it from Amazon for $7 (available in 12 shades).
25. Elizavecca’s carbonated bubble clay mask that’ll exfoliate your skin and banish blackheads (according to reviewers). The selfie potential of this face mask alone is…overwhelming.
Promising review: “This mask is so fun and really feels like it deep cleans. It bubbles up a lot and will make you feel like the Michelin Man LOL — but it works great especially with deep cleaning your pores. My five-year-old loves wearing this mask and watching it bubble — and it doesn’t irritate her sensitive skin, which is great. I, too, have sensitive skin and have had no problems at all with this mask. It does get a bit tingly when it’s bubbling but in a good way. This mask is great for girls’ night, as it’s hilarious watching it bubble up on everyone. The price is great for the amount of product you get; just be careful and apply very, very lightly on the forehead and around the nose, as it does bubble up thick and will go up your nostrils. Very happy with this purchase and will definitely buy again.” —Jess
Get it from Amazon for $9.65.
26. L’Oreal illuminating moisturizer infused with glycerine and shea butter — if you’re looking to add a lightweight alternative to your thick foundation and want an extra *glow*, then you’re gonna adore this! Reviewers say it’s basically like if Glossier’s Futuredew and Drunk Elephant’s Bronzing Drops had a brilliant, beautiful skincare baby.
Promising review: “I can’t believe how long this has been around! I tried Glossier’s Futuredew and realized it felt sort of too oily (and too expensive) for me. This product is SUCH an amazing duplicate that is slightly better! It’s not oily but provides a lightweight shimmer that I mix with my sunscreen for extra sun protection with some highlight effects. I love this! Does not make my super sensitive skin break out or feel oily like the Futuredew did.” —e_whospends_money
Get it from Amazon for $13.98+ (available in five shades and a two-pack).
27. A plant-based gel-cream made from a formula that’s nongreasy and completely transparent. Even if you just pull your hair up into a greasy bun in the morning, smoothing out your baby hairs makes a big difference! Get this, and your flyaways are instantly gonna, you know, fly away.
Or specifically, be tamed onto your head with a tiny, gel covered mascara wand.
Promising review: “I was surprised to find that this product is very easy to use and extremely effective. It didn’t leave my hair looking greasy or sticky and it works great for baby hairs around the face.” —GoBlue
Get it from Amazon for $6.78.
28. A magnetic cat-eye gel nail polish kit for anyone who knows all things can be fixed with a killer manicure. Not only will you get an onslaught of compliments, but you’ll also be able to say, “Why thank you, I did them myself!” to boost your cool kid ego even higher.
To get the cat eye effect, apply one layer, cure with a UV light for one minute, add a second layer, and use the included magnet to move the glitter into the desired formation. A few reviewers didn’t find the magnet to be strong enough, so you might want to grab this magnet kit as well.
Promising review: “I’ve been doing my nails for years, and this was so fast and fun to use. I always wanted cat eye polishes in my collection and this was perfect! Especially for Christmas time! I will say they are thick, and I’m guessing that’s because they’re pigmented and packed with the little magnetic bits for maximum shine and glimmer. I feel like I have the northern lights on my nails! I would recommend playing on a few test nails beforehand to get a handle on the different patterns you can make with the magnet. Overall, would recommend it for anyone wanting something easy and fun!” —Hailey
Get it from Amazon for $13.99+ (available in various set and color options).
29. A tattoo aftercare salve to make both colored and monochrome tattoos look out-of-this-world lovely. This soothes, protects, and enhances the look of your ink, both fresh and faded.
I use Mad Rabbit products on my own tattoos. Every product is vegan and cruelty-free (making it great on sensitive skin). I’ve recommended it to all my friends with tattoos. The soothing gel is lightweight and calming, the sunscreen is effective without feeling heavy, and the balm makes tattoos look gorgeous (my arm pictured above, left). I’m truly surprised by how well color pops with this stuff!
Mad Rabbit was found by college friends Oliver Zak and Selom Agbitor after seeing a gap in the market for all-natural products to heal, protect and enhance tattoos. They pitched their tattoo salve in season 12 of Shark Tank.
Promising review: “Product was awesome. It rejuvenated a 5-year-old tattoo and made it look like new again. Mad Rabbit absorbed into the skin very easily without being greasy.” —Janson Ward
Get it from Amazon for $13.04+ (available in two styles).
30. A caffeinated butt mask that’ll wake up your skincare system if you’ve been a bit behind on your routine lately. These potent masks are designed to tone and smooth your cheeks with just a 15-minute mask sesh!
Amazon
Be sure to check out all of Bawdy’s sheet masks!
Promising review: “I will definitely be investing in more of these masks. I was a bit skeptical to try a must for my butt (lol), but I actually felt it work! I felt the firmness and detox! I would recommend trying it; I will be purchasing more for sure. Thumbs up!” —Lauren
Get it from Amazon for $10.
31. Maybelline’s Fit Me Matte foundation — this liquid, oil-free foundation is sure to satisfy folks with oily skin as it covers pores and creates a smooth base *without* irritating your skin. BTW, this product is available in a whopping 35 SHADES, so it’s got your face covered. Literally.
Amazon
Promising review: “I love this foundation. This is the first foundation I have tried that has matched my skin so closely. It gives me medium to light coverage, which I personally love since I like wearing this during the summertime. I have acne scars that I really don’t love, but this product provided coverage over them. Also, what tops it all is that this foundation is matte! I have very oily skin, so this thing is my holy grail. It goes on and blends flawlessly. I bought another bottle just because I love it so much!” —Simpleebekah
Get it from Amazon for $8.62 (available in 35 colors).
32. A Revlon volcanic stone face roller that’ll absorb excess oil on your face as you swipe it away *without* ruining your makeup. Now that this exists, there’s no better product to have in your bag when the summer sun brings back your extra oily skin. Oil blotting sheets WISH they were this sexy. Keep your makeup looking great all day with this OG TikTok beauty sensation.
To clean, you’ll just pop out the stone roller and give it a quick hand wash under the sink. Once it’s dry, it’s ready to use for the next day!
Promising review: “First off, if you have extremely oily skin, this. is. it. I was so tired of getting blotting powder/wipes. It felt wasteful and always left residue on my face. I saw this on TikTok and NEEDED it. It was backordered, but then I got an email saying it was in stock, and I was SO excited. Not only is it affordable, but it’s washable, which helps you save money and be less wasteful.” —Kelsey B.
Get it from Amazon for $8.95 (available in two styles).
33. A glazed donut Lanolips lip balm because if it really chaps your hide (my Grandma’s favorite phrase, Hi Grandma!) when your lips are chapped during allergy season, then you need to be using a healing combo of lanolin oil and vitamin E to moisturize and nourish that extra thin skin. This is also recommended for cuticles and cracked heels!
Amazon
P.S. Lanolips is cruelty-free!
I’ve spent the last year trying to fall in love with a lip balm and tried *dozens* before (get this) nursing helped me find this brand. I saw a bunch of people recommend lanolin-rich nipple balm for their dry lips and, in turn, saw that Lanolips made some for your lips (which, let’s be real, was preferable). I have several flavors now, and the glazed donut is my favorite. I also use this daily on my cuticles! I love, love this stuff. It smells great, looks pretty on my otherwise makeup-free face, and feels nourishing every time I put it on.
Promising review: “Lanolips lip balm is hands down my favorite lip balm ever. I’ve tried the coconut and strawberry, and both have a light scent that isn’t cloyingly sweet or overwhelming. The opening is larger than usual (which is necessary due to the thickness of the product) but it’s so big, I end up scraping off product I just applied, so I have to use my finger to spread it out. I guess an unintended benefit of applying it with my finger is that my cuticles look better this winter than they ever have because I’ve been rubbing the excess into my fingertips.” —Three Needles
Get it from Amazon for $13.50 (available in eight flavors).
34. A foot peel mask formulated to soften dry, cracked, and aching feet. These are coated in a paraben-free formula of fruit acids. After putting your feet up and relaxing for 60 minutes, you’re done! You can expect your hard skin to start shedding in 6–11 days. Promising review: “These foot masks have helped me save loads at the salon. I love soft pretty feet, but they aren’t cheap. I am also so ticklish that pedicures are challenging for the poor people working on my feet. While these masks aren’t fast, the extra time is well worth the time and savings. I wear the mask for an hour as instructed, and then just shower or bath as usual. After three days, you notice the dead skin peeling off, and in a week, my feet are salon-soft and smooth. I have sensitive skin and worried this product might cause a negative reaction, but my worries were for nothing. Happy feet, and happy wallet.” —Sommer Thyme
Get it from Amazon for $16.95 (available in four styles).
35. Lottabody’s Coconut Oil Foaming Curl Mousse worth getting into your haircare kit. If you want voluminous curls without a hint of frizz, then this is the mousse for you!
Promising review: “I have super frizzy, curly hair and live in New England where we have super humid summers. I have been struggling to find a product that de-frizzes my hair without making it look oiled down, and this is it. I put it in my wet hair after washing, towel dried, and put my hair in a pony tail to go to work. My hair was frizz-free all night — even working outside in high humidity. People even asked if I did something to my hair! This is an amazing product for the price. Absolutely buying again and would recommend to anyone with a frizz issue.” —Marissa
Get it from Amazon for $5.69.
36. Etude’s Dear Darling Water Tint, with a luxurious vitamin and berry formula, that’ll be exactly what you want if you prefer a “no makeup” makeup look that also doesn’t FEEL like you have makeup on. This nourishing (and smudge-free!!) mix is comparable to Benefit’s Lip Tint and is designed to look super natural. Not only is it super moisturizing, but it doesn’t need a harsh wipe or cleanse like other lipsticks, which is a *real* gift to the super thin skin on our lips!
P.S. Reviewers also love using this as a blush!
Promising review: “I bought the Benefit version a couple of months ago and was very underwhelmed by it, but this product is sooo soo much better than Benetint. The pigment is so good and natural at the same time. A 10/10 for sure. And at this price point, what’s there not to like?” —Rachael
Get it from Amazon for $7.40.
37. Palmer’s Cocoa Butter Formula Daily Skin Therapy reviewers with cracked heels, elbows, and knuckles say it works fast without aggravating their sensitive skin. If you want your skin to feel Disney-princess smooth for the first time in forever, then let this stuff give you the 48-hour moisturizing protection you deserve. Promising review: “Having extremely sensitive skin, I’m very selective about what products I use on my dry skin. I’ve been using this for years as it works wonders for my skin, providing the moisture it desperately needs, and it’s compact, so it’s easy to keep in my purse. It’s solidly made but glides smoothly and smells incredible! I just LOVE how it doesn’t leave my skin oily but soft and well-hydrated. I get complimented on my skin often and I feel as though this Palmer’s product is the reason for the overall radiant appearance. I’m beyond pleased with this Palmer’s moisturizing product that works as designed to heal and soften, and my skin absolutely LOVES it too!” —Glam-Ma’s “Unbiased” Review
Get it from Amazon for $7.68.
38. A set of collagen-infused forehead patches for folks looking to improve their skin’s elasticity with a *chef’s kiss* hydrating formula. The mix of aloe, collagen, and vitamin E is a true treat for sun-damaged, dry, and aging skin. Whether you throw these on before bed and let your skin soak up that silky goodness for a full eight hours or simply have an hour to spare in the a.m. — these are designed for great results on your schedule.
Promising review: “These patches work great, I could see the difference just after a few uses. They stick really well and stay on all night. They feel cool and soothing, and I love how easy they are to use. Highly recommend!” —M. Brinson
Get a set of 12 from Amazon for $14.43 (available in three styles).
39. Anua Heartleaf Pore Control Cleansing Oil with the most impressive review photos I’ve seen in my little life! Reviewers swear up and down over how well this erases blackheads and sebaceous filaments. Use this as the first step of your cleansing routine, and then just rinse with water. Watch your blackheads disappear so quickly that they won’t even have a chance to say goodbye. Aww, sad.
As with all skincare products, if you’re acne-prone YMMV, depending on the cause of your acne.
Promising review: “I can’t live without this cleansing oil; It’s magic in a bottle. this is the only thing that’s been able to clear the sebaceous filaments on my nose after consistent use daily!! It also helps the milia/filaments under my eyes! LOVE IIIIT – WHO LET ME LEAVE THE HOUSE WITHOUT DOUBLE CLEANSING AT NIGHT!!” —Sarah Coleman
Get it from Amazon for $17.69.
40. A 10% niacinamide serum for folks who fill their medicine cabinet with the very best K-beauty has to offer. This includes 4% tranexamic acid and 2% arbutin for super-smooth skin. With consistent use, you’ll notice your skin looking smooth and dewey. And if you, like me, prefer fragrance-free, this non-sticky and non-scented formula is for you!
BTW, it’s also cruelty-free!
Promising review: “Honestly just tried this due to high demand and to find a cheaper niacinamide serum. I have been using Glow Recipe Niacinamide Dew Drops, but they haven’t worked as effectively as this. I was incredibly surprised by how this serum calms my skin, and my dark spots have been lightening and are almost gone. I also haven’t broken out. I use this twice a day, and it works well under makeup. It’ll give you glowy skin if you’re one of those who loves a dewy look. I am currently using this together with Anua cleansing foam and it’s incredible! Definitely subscribing to this as my regular serum!” —아미
Get it from Amazon for $22.
41. Butt Acne Treatment Cream — this is gonna be a great addition to the (rear) end of your beauty routine. It’s designed for all skin types with a clean tea tree oil to help prevent breakouts, get rid of bacteria, and clear up folliculitis.
Read more about tea tree oil and acne at Mayo Clinic
Promising review: “I’ve used this product for about two months now. I try to remember to apply at least twice a day. Not only is my skin clearer, but the overall texture is much smoother and softer. I highly recommend giving this lotion a try.” —Amazon Customer
Get it from Amazon for $24.99 (also available in a two-pack).
42. Bio-Collagen’s Real Deep sheet mask so you can treat yourself to a rejuvenating facial while you sleep. The mix of hydrating hyaluronic acid, pore-minimizing collagen, and probiotics work together while you’re resting to protect and heal your skin from the inside out. And don’t worry about your pillowcase. This product is a professional. It’s transfer-resistant — no mess included.
See it in action on TikTok.
Most reviewers recommend doing this treatment once per week. And BTW, it becomes translucent when your skin has finished absorbing the product, which makes it easy to know when it can come off!
Promising review: “Caught wind of this on TikTok and decided to give it a whirl. Honestly, it’s pretty solid! It really makes my skin look tight and shiny, like I just came out of a professional facial. It’s an overnight mask, so yeah, it does have to stay on for a while, which is a bit of a hassle, but the payoff? Totally worth it. My skin feels more elastic, and the pores look minimized, too. If you don’t mind the long wear time, this mask could be a game changer for your skincare routine!” —Nala
Get a set of four from Amazon for $19 (available in two pack sizes and three formulas).
43. E.l.f.’s Holy Hydration! Thirst Burst Drops, frugal reviewers have excitedly compared to Glow Recipe’s $35 Watermelon Dew Drops. If you’d like to see your skin bright and plump with a *chef’s kiss* dewy glow, this is gonna be your favorite stuff! It’s lightweight enough to wear alone or apply under your makeup. Bless.
Promising review: “Love these drops. So effective, a little goes a long way. Great for a boost of hydration, especially in the colder and/or drier months. Great as a primer before makeup to smooth the skin. Such a value for a product that packs a punch. My skin hasn’t looked better!” —Ken
Get it from Amazon for $11.97.
44. A paraben-free self-tanner with a mousse texture so you can apply the product evenly (unlike thicker lotions that leave distinct lines behind). Use this if you’d rather not look like you spent all winter hibernating in a cave when swimsuit season arrives. This product is reviewer-adored and very impressive, but you can also enjoy that porcelain pale skin all you want! I’m the palest person at the beach all summer long and I’m happy as a clam.
Promising review: “If you use St. Tropez tan products or any fake tanner, do yourself a favor and try this. This stuff is AWESOME. Dries quickly, lasts longer, does NOT make your skin stinky, applies evenly, and you get a fair amount of product!! Other tanners I’ve used become VERY noticeable when they start fading. Gross hand lines, patchy white spots, etc., but not this stuff. The best one-hour tan I have ever used!” —Review Writer
Get it from Amazon for $9.97+ (available in various shades/styles).
45. And an exfoliating mitten lots of folks love for preventing ingrown hairs, reducing KP, and smoothing out their skin before applying tanning lotion. Several reviewers say they just throw theirs right in the washing machine to clean it! They also make a smaller one designed for the bikini area and a long, narrow back scrubber for hard-to-reach areas.
Promising review: “MAGIC. HOLY CRAP, I LOVE THIS MIT! This cleared up 80% of the ‘chicken skin’ I have INSTANTLY after one use. Also, it took off way more dead skin than any scrub I’ve ever used. I never write reviews, so I had to when I got this and loved it.” —Cheyanne
Get it from Amazon for $10.99+ (available in two colors and as a pair).
46. A brilliant biotin shampoo (with over 34,000 5-star reviews!!) so you can enjoy the feeling of fuller hair and a nourished scalp. This is sulfate-free and won’t give your hair greasy, heavy buildup *but* the biotin can strengthen your strands. The one-two punch of this particular shampoo comes from the added rosemary and coconut oil — which both stimulate and moisturize the scalp, aiding in overall hair health. Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic.
Maple Holistics is a small business that specializes in beauty products with all-natural ingredients. Check out a TikTok of the biotin shampoo in action.
Promising review: “I love this shampoo! I had gastric sleeve surgery, and my hair was very, very thin. I started taking biotin and switched to biotin shampoo, as recommended by my doctor. It doesn’t make your hair grow by washing it, but it makes your hair and roots stronger. And it worked. After using the whole bottle, my hair was stronger. I had a lot of new growth that was sticking around (the previous new growth fell out early on), and my hair was getting thicker. Eight months later, my hair is back to normal. It’s longer and thicker than ever.” —Diane J. Huff
Get it from Amazon for $13.95 (also available with conditioner).
47. PanOxyl Antimicrobial Hydrating Acne Creamy Wash — if you’ve been hoping their OG foaming wash worked on your sensitive skin, they heard your wish! Not only is this great on sensitive skin, but it’ll also help clear up acne-causing bacteria on your whole body! It’s designed to get rid of existing acne and prevent further breakouts by deep-cleaning your pores. A gift!
This formula contains 4% Benzoyl peroxide, so reviewers without sensitive skin prefer this to the foaming 10% version, which packs a powerful punch.
Promising review: “This works like no other. Sometimes, when products have no lather, I can’t tell if it’s working, tbh. This has no lather but works! Improves breakouts and textured skin. I saw results in four days.” —Ellice D. Ellis
Get it from Amazon for $9.77 (available in different sizes).
48. Catrice “Instant Awake” Under Eye Brightener (made with a *chef’s kiss* mix of hydraulic acid and shea butter), which became a knockout success once reviewers started raving en mass about the product’s instant invisible coverage. If you’re looking for quick and easy results that suggest you don’t even require sleep…you’ve come to the right brightener.
The color-adaptive formula is designed so one of four shades will work on any skin tone.
Promising review: “Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it.” —Placeholder
Get it from Amazon for $6 (available in four shades).
49. Or Good Molecules Yerba Mate Wake Up Eye Gel that’ll be beloved by people who drink up yerba mate like it’s water from the actual Fountain of Youth. And that’s not the only powerful ingredient this gel has to offer! It also boasts three unique forms of hyaluronic acid to moisturize and revitalize the skin under your eyes. There are no dark circles here, my dear!
Promising review: “Saw this on TikTok and decided to give it a try since the price was amazing. OMG, buy it. I’ve always had dark circles under my eyes and now fine lines and crow’s-feet. While this doesn’t completely eliminate my dark circles, the fine lines are really diminished. It wears extremely well under makeup and doesn’t feel cakey, or like there’s a ton of product on.” —K. Grant
Get it from Amazon for $5.98.
50. A Denman Hair Brush designed with bristles specifically spaced to detangle and shape curls that may otherwise feel frazzled and look undefined. Hit the snooze button and save time in the mornings with this brush by your side.
See it in action on TikTok here.
Promising review: “TikTok made me do it. I never knew I had 3a curls until I used this brush. It evenly spreads product throughout the hair and clumps up your curls. It’s just an amazing brush!” —mariela
Get it from Amazon for $21.95+ (available in six colors).
51. Rael “Miracle Invisible Spot Cover” Pimple Patches for anyone who thinks the best skincare treat they could possibly give themselves is pimple patches that don’t shout, “Look over here at this vacuum-sealed pimple bursting from my face!” These have the same hydrocolloid formula for relieving the redness, swelling, and pus from breakouts *without* the usual show-and-tell.
Promising review: “I recently tried this pimple patch and it’s incredible! It’s truly invisible, blends seamlessly with my skin, and works wonders. It hides pimples effectively and starts working within hours, clearing them up in no time (usually within eight hours). Plus, it leaves no redness or scars behind! This product is a must-have for anyone dealing with breakouts. Highly recommended!” —Robeir Edward Sarofeem
Get it from Amazon for $6.97.
52. The Face Shops’s facial foaming cleanser formulated to help brighten, cleanse, moisturize, and remove your makeup all at once. If you like the idea of having *one* skincare product that does it all…this belongs in your bathroom.
Promising review: “I have struggled with acne my entire life. I’ve gone to dermatologists, tried salicylic acid, benzoyl peroxide, tazarotene, and nothing ever even reduced it. I struggled with a very basic form of acne on my forehead, and sometimes my chin, and I have sensitive skin so I decided to try something new. I thought I’d have to wait at least a month to see results but within four days everything started to disappear. All of my major acne has completely gone away, I only see little tiny spots here and there but they go away within a day. Nothing like what I used to get. I’m going to start using it on my back to see if it helps there too. 10/10 the best face wash I have ever encountered in my life.” —Jaiden
Get it from Amazon for $12+ (available in two sizes).
53. A reviewer-favorite Alleyoop 4-in-1 makeup brush designed with an eyeshadow brush, a blush brush, a brow brush, *and* a blending sponge — all in one! This beauty tool is about to become your new best friend, adventuring with you (because it’s small enough to fit in your bag for quick touch-ups) every single day.
Alleyoop
See it in action on TikTok here.
Alleoop is a woman-owned small biz that takes “beauty efficiency” to a new level. Most of their products are compact and have several functions!
Promising review: “This is a great brush for travel. It cuts down on the amount of brushes you might need to bring on a trip. You could probably get along with only this brush. It is very versatile. I bought the one with the sponge. Looks great…is very useful, and lightens the beauty bag load.” —KMC
Get it from Amazon for $20.
Reviews in this post have been edited for length and clarity.
