People Don’t Buy Anywhere Near As Many Games As You Think

“Hyper enthusiasts are keeping things going”

Think about how many games release every single month. And then consider that more than 60% of US players purchase fewer than two new releases per year.

It doesn’t really make economical sense, does it? And it’s why we often frown at the idea of publishers making shorter, cheaper software so we can fill out the release schedule even more. The world, genuinely, does not need more games.

The above statistic comes courtesy of Circana’s Mat Piscatella, who was sharing research from the company’s Q3 2025 Future of Video Games survey.