Personalised meals brand Field Doctor bags seven-figure investment

Field Doctor

(Field Doctor)

The brand hopes to use the cash to expand and move into the B2B sectorPersonalised frozen meal delivery brand Field Doctor has received a large injection of cash from two key investment funds.

Perfect Redd and the South West Investment Fund have collectively injected a seven-figure sum into the growth of the direct-to-consumer company.

The company hopes to use the money to open new channels, and expand into the B2B sector.

Field Doctor’s meals are chef-made and designed by dieticians to target specific dietary requirements and the symptoms of health conditions. The company also caters to gluten-free, lower-carb and high protein diets.

Also read → What do consumers think of personalised nutrition?“I’m very excited to close the funding in a tough market with great investors and focus now on making more people aware of our unique offer that really can improve our customers’ lives,” said Field Doctor CEO and co-founder Martin Dewey.

“We believe food can be the best medicine and, as awareness and understanding of this grows rapidly, we can help millions of people improve their or a loved one’s health and enjoy doing it.”

“Field Doctor has established itself in an expanding market, offering an innovative solution for its audience. Its award-winning products offer a unique take on both the ready meal and the healthy food sectors and provide an opportunity to diversify into foodservices markets. We are delighted to support this experienced team as they continue to grow the business,” added Matt Browning, investment manager at the FSE group and appointed fund manager of the South West investment fund.