Mr Viral
Invite-only customer engagement software, rediem, activates brand communities through mission-aligned actions and experiential rewards.
New York, New York – WEBWIRE – Tuesday, December 3, 2024
rediem, the purpose-driven loyalty software, announced a $1.2 million pre-seed round to fuel rapid growth. Led by Ivy Ventures, with participation from Entrepreneurs Roundtable Accelerator; Netcore CEO; Jebbit founders, and notable e-commerce investors, the capital supports onboarding a 500-company waitlist to rediems customizable customer engagement platform. Brands join rediems customer rolodexalongside household names like Sun Bum and Tru Earthto mobilize their brand communities and drive long-term loyalty through meaningful engagement.
I believe in the vision for transforming legacy, outdated rewards programs, said Scott Kraege, Partner at Ivy Ventures. The early momentum is incredibly promising, and the strong adoption by enterprises further validates rediems thesis on the future of brand-customer relationships.
Todays marketing stack lacks a foundational element: a sustained, authentic customer connection. 85% of Generation Z say its important for brands to create a sense of community, whether online or in-person. Across all generations, 82% of customers prefer buying from brands that align with their ethos. At the intersection of these clear consumer preferences exists an opportunity for brands to build value-aligned communities.
Founders Regan Plekenpol and Sarah Ganzenmuller are overhauling the traditional loyalty playbook that perpetuates surface-level, transactional relationships with customers. rediems AI-powered Software-as-a-Service (SaaS) enables brands to build genuine community and catalyze impact by incentivizing not just transactions but also engagement with experiential challenges, education, and mission-inspired actions.
Amplifying an omnichannel marketers toolkit, rediems dynamic platform complements campaigns: an athletic brand might kick off a New Year fitness challenge, a beauty brand could rally support for ingredient transparency, or a food retailer might gather user-generated content (UGC) celebrating community culinary creations. Early rediem brands see 3x increases in customer lifetime value and as high as a 70% lift in average order value.
rediem meets a moment in which purpose-driven brands are eager to demonstrate their core beliefs to customers versus merely communicating them, Sarah Ganzenmuller, Co-founder and CEO remarked. Were inspired by the positive impact brands make when customers are mobilized beyond purchase.
rediem is currently invite-only to allow for a curated onboarding process of no more than five customers per month. Get on the waitlist and learn more at rediem.co.
ABOUT REDIEM
rediems next-generation loyalty platform helps mission-driven brands mobilize their consumers for good. Founded in 2023 by Regan Plekenpol and Sarah Ganzenmuller, rediem enables brands to build genuine communities and catalyze impact inspired by brand values. The company raised $1.2M in pre-seed funding, led by Ivy Ventures.
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Gabriela Lund
Head of Content and Communications
rediem
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