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Reeboks New Long-Term Partnership with the World Renowned Pro Golfer and His Team – LIV Golfs Crusher GC – Marks the Brands Re-Entrance into Performance Golf
WEBWIRE – Friday, December 13, 2024
Today, Reebok and professional Golf star, Bryson DeChambeau, announce a long-term partnership as the latest pillar in Reeboks return to Sport. DeChambeaus signing marks the brands re-entry into the Performance Golf category. As part of this partnership, Reebok will represent the full LIV Golf Crusher GC team: Paul Casey, Charles Howell III, and Anirban Lahiri, with DeChambeau at the helm.
With an extensive roster of wins under his belt, including 2x Major Championships, DeChambeau is redefining the game of golf with fresh energy and an accessible approach. Playing the game with great dedication, passion and purpose, DeChambeau has garnered a fanbase of new-school athletes and is introducing golf to an entirely new audience.
In March 2025, fans will see Reebok tap DeChambeau as the official face of Reebok Golf apparel and footwear offerings, including the introduction ofNano Golf the brands new on-course performance Golf shoe. Fans can expect to see DeChambeau teasing the upcoming Reebok product on-course in the weeks ahead, with a debut at LIV-PGAs The Showdown in Las Vegas, NV on Dec. 17th.
As a Reebok athlete, DeChambeau will also be training in the brands premier performance offerings including the Nano X4 Training Shoes and FloatZig 1. Plus, exclusive Reebok x Bryson DeChambeau co-branded apparel is expected in future seasons.
Im proud to partner with Reebok to usher in the brands return to Golf, said Bryson DeChambeau. With a great legacy in disrupting sports culture, Im excited to see what we can do together to push the sport of Golf to new heights.
With a rich heritage in Golf, were excited to make our return to the sport with a new approach to growing the game beyond tradition, saidTodd Krinsky, Reebok CEO. Bryson has been a positive force in bringing Golf to the forefront of sports culture, and were thrilled to continue the impact together and re-introduce Reebok Golf to a new athlete.
With a commitment to grow the game of Golf beyond the traditional consumer, DeChambeau and Reebok will launch a variety of irreverent digital and social creative content plus consumer activations that highlight the partnerships new approach to. Focusing on accessibly priced products for the newer and younger Golf consumer, plus support to those with limited access to the game.
Ahead of the SS25 Performance Golf launch, fans can shop Brysons first curated collection, Brysons Picks, including his favorite training gear, including the Nano X4 and FloatZig 1, onReebok.com.
Follow along for more info via@Reebokand@BrysonDeChambeauon social.
About Reebok
Reebok is an iconic and irreverent sports culture brand with a rich and storied fitness heritage dating back to 1895. Founded on athletic footwear that changed the direction of sport, Reebok continues to introduce innovations that propel the industry forward. Today, Reebok sits at the intersection of active, lifestyle and sport, offering high quality and modern styles that are adaptable for every occasion. The brand strives to deliver every athlete, from professionals to enthusiasts, with the opportunity, products and inspiration to reach their full potential. Reebok currently operates in 80 countries with approximately 400 freestanding stores around the world.
For more information, visitReebok.com
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