Mr Viral
Published:September 20, 2025
Reading Time:2 min read
OpenAI is partnering with Apple supplier Luxshare to develop a pocket-size, context-aware AI device, multiple outlets report—signaling its biggest push yet into consumer hardware; neither firm has commented.
OpenAI has struck a deal with Luxshare Precision, a key Apple manufacturing partner, to co-develop a new consumer AI device that is currently in the prototype stage, the Information reported on Friday. The device is described as pocket-sized and context-aware, designed to work deeply with OpenAI’s large language models. Neither OpenAI nor Luxshare has commented.
The move signals OpenAI’s most aggressive push yet into hardware and could challenge the central role of smartphones in everyday computing. Luxshare, best known for assembling iPhones and AirPods, is expected to provide large-scale manufacturing support. OpenAI has also approached Goertek, another Apple supplier, to source components such as speaker modules, the reports say.
OpenAI’s hardware ambitions accelerated after it agreed in May to acquire io Products, the hardware startup founded by former Apple design chief Jony Ive, in a deal valued at about $6.5 billion. OpenAI has since said the io team has merged into the company, with Ive and his studio LoveFrom taking on broad design responsibilities.
Analysts view the Luxshare tie-up as a bid to create an “AI-native” device—built around AI interactions from the ground up rather than adapted from phone or PC paradigms. Details on pricing, launch timing, and markets have not been disclosed.
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