The LG OLED B4 is now under $600 for Cyber Monday, and it’s my favorite TV deal of the year

(Image credit: Future)

When I think about gaming TVs like the LG OLED B4, I usually assume they’re going to cost over a grand. Sales like Cyber Monday have tipped the scales in the past with sub $1,000 price cuts, but with the 48-inch model now sitting under $600, it’s safe to say this is a deal you shouldn’t sleep on.

At Best Buy right now, you’re getting the 48-inch LG OLED G4 for $599.99 via a Cyber Monday TV deal. I got excited a few weeks back at this same screen reaching under $700, and I’m pretty impressed that it’s managed to drop even lower. It size does help to achieve a more budget friendly price point, so that’s worth keeping in mind. However, it’s still one of the cheapest OLEDs I’ve spotted over the Black Friday period, which is a huge achievement.

I don’t want to leave my lovely UK readers out, so I’ve fished out a record low especially for you too. If you swing over to your version of Amazon, you’ll find the 48-inch OLED B4 for £755 (down from £899.) This discount only just kicked in today, and seeing as I’m Scottish, I may or may not have it sitting in my cart right now.

Should you buy the LG OLED B4 this Cyber Monday?Before immediately jumping on the above LG OLED B4 offer, I want you to first think about your specific setup. While this 48-inch model might be the best gaming TV for some setups, some of you will have different requirements depending on how you play. Size is also going to matter a lot here since we’re just shy of that 50-inch sweet spot, but as someone who’s used a 48-inch screen for years now, I can assure you it doesn’t feel that small.

First and foremost, I’d have a think about your performance ambitions. If you’ve got a PS5 or Xbox Series X to pair with a panel, you’ll benefit from the OLED B4’s 120Hz refresh rate. That said, not every game takes advantage of the faster speeds, and the feature more or less caters to fps game fans. Not into console shooters like Overwatch 2? There’s a case to be made for sticking with 60Hz instead, but you’ll admitted struggle to find many OLED models with those specs in 2024.

(Image credit: LG)On the flip side of that, 120Hz might not be quite enough to satiate PC players. Yes, even the most hardcore rig enthusiasts might not have a system in their living room, but 144Hz screens like the LG OLED G4 or its cheaper C4 sibling will help your graphics card stretch its legs. If you’re really not fussed about the color benefits of OLED, you can even grab a larger 55-inch Hisense U7N right now for $477.99 and still embrace faster than average speeds.

Of course, there’s a reason why you’d spend more on an LG OLED TV in general, and it all comes down to incredible contrast and vibrancy. Unsurprisingly, the B4 can’t quite keep up with the flagship G4, but it still packs a visual punch that isn’t that far off the OLED C4. HDR is going to impress in streaming and 4K Blurays, and the extra attention to color is going to help new systems like the PS5 Pro justify their expense.

I know many of you will be turned off by the idea of a 48-inch TV, but if you sit quite close to your screen anyway, it could be a better option. I don’t want to sound like a ’90s mom, but if you sit too close to the screen, there’s an increased chance of you seeing pixels resulting in a less sharp appearing image. If there’s under 6ft of space between you and your unit, then I’d argue this LG OLED is perfect, and it’s well worth buying while it’s undfer $600.

Looking for more savings? Swing by Cyber Monday graphics card deals and Cyber Monday gaming PC deals for a rig refresh. You’ll also want to check out Cyber Monday gaming monitor deals if it’s a display discount you seek.

Weekly digests, tales from the communities you love, and more

I’ve been messing around with PCs, video game consoles, and tech since before I could speak. Don’t get me wrong, I kickstarted my relationship with technology by jamming a Hot Wheels double-decker bus into my parent’s VCR, but we all have to start somewhere. I even somehow managed to become a walking, talking buyer’s guide at my teenage supermarket job, which helped me accept my career fate. So, rather than try to realise my musician dreams, or see out my University degree, I started running my own retro pop culture site and writing about video games and tech for the likes of TechRadar, The Daily Star, and the BBC before eventually ending up with a job covering graphics card shenanigans at PCGamesN. Now, I’m your friendly neighbourhood Hardware Editor at GamesRadar, and it’s my job to make sure you can kick butt in all your favourite games using the best gaming hardware, whether you’re a sucker for handhelds like the Steam Deck and Nintendo Switch or a hardcore gaming PC enthusiast.