Mr Viral
In between the 2024 and 2025 ball drops, plenty of buzzy brands dropped new products.
And here at Page Six Style, our expert editors put hundreds to the test — from stars’ red carpet skincare secrets to the latest “It” bags.
Below, shop some of our favorite discoveries of the year, including the holy grail beauty and style staples we’ll be using well into the new year.
Alastin HydraTint Pro Mineral Sunscreen
Alastin Skincare
“When Martha Stewart tells you to buy something, you do it. The icon herself told me about this tinted sunscreen during our interview this spring, and I’ve been hooked ever since. I use it practically every day, and I’m obsessed with the sheer coverage and subtle glow it provides.” — Hannah Southwick, Page Six Commerce Writer/Reporter
Loeffler Randall Gia Tall Boots
Loeffer Randall
“These classic black boots have been the MVP of my footwear wardrobe for the past calendar year. For me, they check every box: perfect everyday heel height, pull-on instead of zippered, available in my oddly elusive shoe size (10.5) and absolutely zero break-in time required. Yes, they’re an investment — but when it comes to cost per wear, I promise you they’re worth it.” — Elana Fishman, Page Six Style & Shopping Director
Goop Beauty Goopglow Morning Skin Superpowder
Goop
“Is this orange-and-lemon-verbena-flavored drink mix actually a one-way ticket to glowing skin, as the product description suggests? I’ll be honest; it’s tough to say for sure. But what I can tell you is that the taste makes me actually look forward to drinking a large glass of H20 every morning, which is a feat in itself. The megadose of vitamin C is a big plus, too; I’ve managed to dodge the nasty cold that’s been sweeping our office lately, and I don’t think that’s a coincidence. Thanks, Gwyneth!” — Elana Fishman, Page Six Style & Shopping Director
Steve Madden Jones Ankle Boots
Steve Madden
“I’d be remiss if I didn’t also mention these zippered boots I wear and love so much, I wrote a whole ode to them on this very site. They’re a perfect dupe for The Row’s $1,490 pair, incredibly comfortable and made from real leather — not always a given in a budget-friendly shoe. I really can’t recommend them enough.” — Elana Fishman, Page Six Style & Shopping Director
Cosrx Advanced Snail Mucin Power Sheet Mask Set
Cosrx
“During the fever of Cyber Monday I was able to snag a 10-pack of these masks and wow, do I believe in the hype! I have sensitive skin and tend to be more dry in the winter like most of us, and was so pleasantly surprised at how gentle and nourishing these feel.” — Michelle Moezam, New York Post Senior Commerce Social Media Marketing Manager
Strathberry Mosaic Nano Bag
Strathberry
“From the magnetic closure to the sleek hardware, the design details on this purse are downright gorgeous. No wonder everyone from Caitlin Clark to Meghan Markle has carried the brand’s bags!” — Hannah Southwick, Page Six Commerce Writer/Reporter
Sheertex Stubbornly Strong Sheer Rip-Resist Tights
Sheertex
“I reviewed Sheertex’s durable tights at the very beginning of 2024, and am pleased to report I’ve only become more obsessed with them in the months since. (As in, I’ve actually gotten rid of every other pair in my closet.) Sure, they stand up well to snags and runs — but they’re also flattering on the leg and shockingly comfortable, which is key for me. The wide waistband hits well above my navel and leaves me feeling snatched in all the right ways. I like these classic sheers for everyday and the brand’s Modern Diamond tights for special occasions.” — Elana Fishman, Page Six Style & Shopping Director
Erborian CC Crème
Eborian
“This is my holy grail product! I haven’t worn foundation once this year since our Page Six social editor Kelly Laske turned me on to this. I get so many compliments on my skin since I started using it. It goes on like skincare, looks like makeup and protects with SPF!” — Tori Schneebaum, Page Six Photo Director
Paula’s Choice Skin Perfecting 2% BHA Liquid Exfoliant
Paula’s Choice
“After seeing this liquid exfoliant from Paula’s Choice continuously pop up on my TikTok page, I finally bought it a few months ago. And wow, am I glad I did; my textured skin has never looked smoother. I use it religiously every other morning with a cotton pad. Unlike some exfoliators I’ve tried in the past, this formula doesn’t cause irritation. 10/10 recommend.” — Kelsey Stewart, Page Six Style Writer/Reporter
Charlotte Tilbury More Sex Perfume
Bloomingdale’s
“I reviewed all of Charlotte Tilbury’s ’emotion-boosting’ perfumes before they launched this May. And while I own plenty of other fragrances, this musky scent is by far my most-used one. As someone who shies away from overly floral perfumes, the black pepper oil, sandalwood and leather blend is my ideal mix of sweet and spicy.” — Hannah Southwick, Page Six Commerce Writer/Reporter
Liffner Pillow Shoulder Bag
Goop
“Liffner’s Pillow Shoulder Bag has become my go-to carryall. Not only does the chic tote coordinate with every outfit, but it’s extremely practical. Because of its roomy silhouette, the piece is perfect for when I need to bring my laptop out and about. There’s also leftover space for my wallet, makeup products and more necessities.” — Kelsey Stewart, Page Six Style Writer/Reporter
Fab Totes 6-Pack Foldable Storage Bags
Fab Totes
“2024 has been a year of trying to get more organized. I constantly want to level up my home, but I’ve also had issues with too much stuff and not enough space. While I get rid of and donate things all the time, I’ve simply needed to improve my storage game. There have been a few things this year I’ve bought that have greatly helped. First, these incredibly cheap storage bags have been a game changer for me. Right now, a six-pack of the gray variety is only $12.99. These have handles, are super light and hold a ton of things. While they particularly shine for fabric-based storage, they’re likely too lightweight for heavy things — though I haven’t tried.” — Jackie Goldstein, VP of Commerce
Winston Porter Tall Bathroom Cabinet
Wayfair
“Another thing that really helped me kiss clutter goodbye was this bathroom cabinet from Wayfair. Under $90 and super slim, it fit right in and despite the price point, it doesn’t have a cheap look to it. I’ve had a bunch of toiletries and makeup overflowing for whatever reason living in my kitchen closet or under my bed, so having things where they belong feels truly amazing. These were some of the most impactful purchases made in 2024 for sure.” — Jackie Goldstein, VP of Commerce
John Derian Sticker Book
Amazon
“I know what you’re thinking: Why would I want a sticker book as an adult? Because sometimes, it’s the little things — and for a sticker aficionado like myself, these are the Rolls-Royce of stickers. Whether you’re scrapbooking, using them for your planner, on wrapping paper or just some good old-fashioned sticker fun, the quality and detail is immaculate. Pure artistry via decorative adhesive.” — Michelle Moezam, New York Post Senior Commerce Social Media Marketing Manager
Aerie Unreal Cable Crew Sweater
Aerie
“I’m super sensitive to wool and cashmere, so when sweater weather rolls around each year, I reach for knits made from cotton, acrylic or polyester that won’t make me itch. I’ve recently fallen in love with American Eagle and Aerie’s offerings; this cherry-colored crewneck is insanely soft, and looks and feels far more luxe than its price tag would suggest.” — Elana Fishman, Page Six Style & Shopping Director
Why Trust Page Six Style Shopping
This article was written by Hannah Southwick, Commerce Writer/Reporter for Page Six Style. Hannah spies deals on actually affordable celebrity-worn styles, puts Hollywood’s favorite labels to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.
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