Volkswagen to show off affordable EV next month

Volkswagen will take a try in the cheap EV market.
Feb 6, 20254:47 PM EST
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Volkswagen will show off an affordable electric vehicle (EV) next month, likely the ID.One the German automaker teased in 2022.

The EV is supposed to cost €20,000, or about C$29,741. Volkswagen currently has two other EVs on the market, the Volkswagen ID.4, and the Volkswagen ID.Buzz — a return to form for one of the company’s most iconic vehicles.

Volkswagen didn’t drop a name for the vehicle, but an image shared with the company’s press release showed ‘ID.One’ on the licence plate when overexposed. That lines up with what Volkswagen has shown in the past, such as the company’s ID.Life concept or the 2022 sketch of a similar car.

Volkswagen said the “world premiere of the production model is scheduled for 2027.” If the car comes to North America, it may be released around the same time as or a few years after the European release date.

The ID.One will most likely be mainly sold in the European market due to the frequency of hatchbacks and smaller vehicles within the continent. In 2024 alone, the three best-selling cars were the Dacia Sandero, Renault Clio, and Volkswagen Golf. All three exist within the B-series (subcompact) classification.

Considering that other affordable electric vehicles on the market are priced well into the $40,000-$50,000 range, this price point is a steal for the average consumer. The Nissan Leaf starts at $44,596, Chevrolet’s Equinox EV starts at $51,533, and Tesla’s base Model 3 starts at $59,990.

Although the Nissan Leaf is the ID.One’s closest competitor, its price point is too high to make it an affordable hatchback for the average consumer. When tested at the Canadian International AutoShow in 2024, the Leaf lacked interior comforts to make it worth the over $40,000 price tag.

The ID.One could work in Canada, and it comes down to the way Canadians shop. Typically, hatchbacks sell better in Canada, with cars like the Toyota Echo getting a hatchback-exclusive model for the U.K., Australian, and Canadian markets. If Volkswagen imports the ID.One and keeps the $29,000 or lower price tag, it could take a lot of market share away from other electric vehicle brands in Canada.

Header image credit: Volkswagen

Source: Volkswagen

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