WhatsApp Adds More Video Effects, Improved Reactions UI

Messaging is now the primary way in which users connect, and in line with this, WhatsApp has rolled out some new updates to provide more creative options for your private chats, in order to enhance engagement.

First off, WhatsApp’s adding more camera effects for video calls to expand your creative options.

As per WhatsApp:

“You loved the effects we launched on video calls last year. Now, when you take and send a video or photo in your chats, you can choose from the same 30 backgrounds, filters and effects to transform your shots.”

WhatsApp added a range of video effects for video chats last month, which enables you to add virtual masks during a video call.

And now, you’ll have more digital overlays to choose from, adding another element of fun to your chats.

WhatsApp’s also making it easier to create stickers from your selfies:

“Just tap ‘Create sticker’ and you’ll see the camera option to take a selfie and create your sticker.”

Selfie stickers are a personalized, customized way to enhance your chats, and it could be another fun addition for your discussions.

The option is available on Android from today, and is coming soon to iOS.

WhatsApp users will now also be able to share sticker packs with friends, directly within chats. And finally, WhatsApp’s also adding a simplified UI for reacting to a chat.

“Now you can double tap a message to react and quickly scroll through your most-used reactions.”

These are minor updates, but relevant ones, particularly in regards to expanded usage of private messaging.

Earlier this week, Instagram chief Adam Mosseri reiterated that messaging is now the primary way that people connect, on Instagram, and in Meta’s other apps, and with WhatsApp usage rising in the U.S., it’s fast becoming a critical connector, for many, many people.

As such, adding more tools and features, no matter how minor they may seem, could be significant, in enhancing its connective capacity, and increasing appeal with a broader audience.

The more Meta can fuel this, the better, which is why updates like this are relevant.