Mr Viral
Photo Credit: Feed.fm
WMG partners with Feed.fm, launching a music clip API that enables digital platforms to integrate song clips from major labels’ catalogs.Feed.fm and Warner Music Group (WMG) have partnered up to launch Feed Clips, a new music clip API that enables digital platforms to integrate song clips from major label catalogs.
The collaboration unites Feed.fm’s technology with WMG’s expansive catalog to make it easier for developers to integrate fully licensed song clips through a secure system. With this partnership, Feed.fm becomes the foremost music technology provider worldwide to offer an end-to-end solution for music clips that includes licensing, curation, and in-app experiences delivered via a secure API.
The Feed Clips music API also gives WMG and its artists and songwriters a way to bring music into social platforms to boost music discovery and fandom. It expands discovery into new apps where fans are creating with music, unlocking the potential for scalable reach and deeper cultural relevance across digital landscapes.
For WMG, the partnership opens new avenues for music discovery and monetization in environments where music discovery and viral sharing occur daily. For developers, the product offers a “turnkey” system complete with curated content, full API support, and built-in usage reporting.“We’re excited to work with Feed.fm to bring music to more experiences,” said Rachel Scarpati, VP, Business Development & Digital Strategy, WMG. “This partnership is another step toward building a more innovative music ecosystem that fuels creativity, discovery, and genuine connection.”
“WMG is a forward-thinking partner, and we’re proud to collaborate with them to power music in new and innovative digital experiences,” said Jeff Yasuda, CEO and founder of Feed.fm. “As music becomes a core layer of connection in social environments, this partnership helps us bring artists, developers, and fans into closer synergy.”
Feed Clips is designed with the goal of empowering the next generation of platforms harnessing the power of music clips by streamlining the complexity of rights management and compliance tracking. The launch of Feed Clips also represents a significant opportunity for music to be embedded in more facets of digital expression, from social media to interactive cards and creative messaging tools.
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