Woolrich Fall 2025 Menswear

This third seasonal instalment of Todd Snyder’s Woolrich Black Label collaboration was shot in New York a few weeks ago, way before this evening’s formal unveiling presentation at the Woolrich store on Corso Venezia in Milan. A family birthday meant that Snyder could not be on hand to enjoy the shindig—complete with DJ booth and influencer-friendly cablecar installation—but he did check in by phone afterwards to talk through a collection that was in part inspired by volcanic landscapes.

“One of our sayings in the brand is ‘let nature be your muse.’ I really want to be thinking about, ‘what is the outdoors, and how do you bring that to an urban setting?’ It’s always kind of a constant push-pull between those two,” he said. One highly enjoyable answer to this on the rail tonight was an apparently classic Woolrich buffalo check shirt, a paradigm pioneer piece, that when you looked at it under the lights reflected light towards your eyes. Created with the Italian mill Majocchi, it was a dreamy technical/heritage piece for any 21st century urban outdoorsman.

Further strong looks in Snyder’s Woolrich offer of rugged luxury included the commando style field jackets and utility pants cut in black or white technically treated moleskin, which convincingly combined military and country sports heritage to muster a tough midwinter commuter ensemble. An olive top to toe look featuring quilted pants below a Primaloft-quilt mix jacket, all of it treated for water-resistance, was handsomely mission-ready. Shoes included lug soled chelsea boots, sneakers and trekking boots with more waterproofing.

Geology print down outerwear, berry toned utility pants in sturdy cotton, wool work jackets and shirts with Casentino-reminiscent pilling, sleek ripstop cycling blousons and caps, snowy-toned barn jackets and waffle-textured cutaway-collar mid layers were just a few of the many other pieces well worth considering for an expedition into your wardrobe. Said Snyder: “Having this partnership with Woolrich gives me another place to express what I see out there. I think for the longest time we have seen everything very loud, more is more, and I feel now it is more about nature and the outdoors. The sneaker has turned into the hiking boot, if you will.”