Xiaohongshu renamed ‘rednote’ across app stores

The Chinese social media platform Xiaohongshu, which recently saw a rise in interest in the US amid legislation intended to ban TikTok, has adopted the English name rednote in the Apple iOS App Store, according to Chinese media outlet IThome. It’s noticeable that the name appears entirely in lowercase, instead of the previously used RedNote commonly seen in translations. Xiaohongshu continues to hold the top spot on the US App Store’s free social networking apps chart.

Its Android version has also been renamed rednote on Google Play, unifying the branding from its earlier version, REDnote. [IThome, in Chinese]