Xiaohongshu to Open Hong Kong Office, Focus on Globalization

After the influx of “TikTok refugees,” Xiaohongshu saw a significant increase in overseas popularity in January this year. The company actively adapted to international users and launched a translation function for global user communication.

According to Hong Kong’s “Sing Tao Daily” on February 4, Xiaohongshu has negotiated to lease space at Times Square in Causeway Bay, involving an area of about 7,000 square feet with a rent of around HK$40 per square foot.

Sources said that Xiaohongshu is negotiating to lease high-level units at Times Square in Causeway Bay through the foreign agency Cushman & Wakefield. It is expected that the leasing transaction will be completed shortly. Establishing an office in Hong Kong will help expand its business operations there.

The report also mentioned that Xiaohongshu has leased space in Times Square, Causeway Bay, and will become neighbors with Alibaba Group Holding Limited. Alibaba currently leases over 100,000 square feet of floor space in the building. As early as June 2011, it first leased 26,000 square feet of the building as its Hong Kong office. Subsequently, due to the acquisition of South China Morning Post, in January 2017, it significantly expanded its leased area for use by South China Morning Post. To this day, Alibaba remains one of the major tenants in the building.

Data from digital market intelligence company Similarweb shows that due to the suspension of TikTok ban enforcement, Xiaohongshu’s usage in the United States has rapidly declined with more than half of its daily active users lost in America.

SEE ALSO: “TikTok Refugees” Flooded into Chinese social media app Xiaohongshu

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