Mr Viral
Morocco’s LNKO , a direct-to-customer eyewear startup has secured an undisclosed investment from Beltone Venture Capital, the VC arm of Beltone Holding to expand across Africa.
Founded in 2020 by Maha Bennani, LNKO provides fashionable eyewear, including sunglasses and optical frames, at affordable prices through its online store and various retail locations.
Ali Mokhtar, CEO of Beltone Venture Capital, remarked, “This equity investment in LNKO marks a key milestone in our African expansion strategy. By partnering with LNKO, we’re backing a visionary company with immense growth potential. Their innovative approach to eyewear and commitment to community empowerment align perfectly with our mission to support transformative businesses across the region.”
In 2025, the revenue generated by the eyewear market in Africa is projected to reach $7.21 billion, with an expected annual growth rate of 8.14% (CAGR from 2025 to 2029). The largest segment within the eyewear market is spectacle lenses, which are forecasted to reach a market volume of $2.87 billion in 2025.
With over 100,000 customers, 10 points of sale in Morocco, and a robust online presence across 24 countries, LNKO is reshaping the eyewear industry and making stylish eyewear accessible to all.
Maha Bennani, CEO and Founder of LNKO, added, “We’re thrilled to welcome Beltone Venture Capital as our partner in this next phase of growth across Africa. With their strong track record in supporting successful D2C startups, we are confident that this collaboration will accelerate our vision of making high-quality, stylish eyewear accessible to even more people across the continent.”
In 2021, LNKO raised a $335,000 investment from CDG Invest to extend its services across Mena, with a keen focus on the UAE, and move from the seed stage to the next round of 212 Founders, a support and funding programme accelerating startups across Morocco.
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